Direct Mail Marketing Insurance Industry
Apr/100
What volume of the US Auto insurance market is sold “direct”? e.g. internet, phone, mail(not via local agents)
The Auto insurance market has historically sold policies via local agents: either “independent” agents (e.g. they sell several brands) or “captive” agents(e.g. the sell only one brand). There has been a great deal of media focus on growth in the volume of policies sold via the internet (with no agent involvement) or via the phone to a call center. Insurance providers GEICO and Progessive are leaders in this method.
I am looking for actual data on what was sold in a recent year (2005, 2006, or 2007) using these direct methods, for the entire auto insurance industry.
-$ volume of policies sold
-volume of policies sold
-% of policies sold
Someone in the world has the information your looking for, unfortunatly It’s going to cost you some $$ to get it.
Groups like PCI, NAIC & III have people who gather insurance filings from all fifty states and create reports. But unless you’re a member of their organization or pay for the reports, you’ll have to gather bits and pieces from various places like media reports: http://www.iii.org/media/facts/statsbyissue/auto/
From raw data I’ve seen, direct writers account for around 20% of the personal auto insurance market. However a significant % of premium written by Progressive & GEICO (the #3 and #4 largest personal auto insurers) are written though their agency force.
Good luck in your search.
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