(Network Marketing Tips) Direct Marketing vs Network Marketing

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Direct Mail Postcard Rules

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using Direct Mail Postcards to keep in touch with your customer database is a must. There are a few rules to follow when marketing to contacts in your company database.

Rule #1: Collect all of their information.

It sounds like a no-brainer but you would be surprised. The more information that you have on your customers the more likely it is that you will be able to get in touch with them to let them know about specials or to remind them it's time for their next service. Also, don't neglect to ask for your customers' email addresses, everybody has one and most will give it up pretty easily.

Rule #2: Don't treat your customers like prospects.

Make sure when you collect the information in your database you differentiate between people who have placed an order in the past and people who have not. Customers want to feel like you are paying attention to them and when they have placed a few orders with you and are still getting your "10% for First Time Buyers" postcards they tend to feel unappreciated. Bottom line, if they don't qualify for an offer you are sending out, don't send it to them.

Rule #3: Don't let your designs get stagnant.

When you are mailing to databases of people that you have never spoken to before it is OK to send them the same postcard multiple times. It helps to increase recognition and will eventually increase your response rate. Dealing with customers and prospects that you have already spoken to (meaning they already know most or all of the details of your business) you need to mix things up a bit. Your mailings should be attention getting and informative. If you have started offering a new service recently, a postcard designed to let your database know about it would be a smart move. The main point is to keep your company in the front of their mind and to keep them reading your postcards.

If the promo that you send to your database gets too repetitive your customers will lose interest and at that point you are just wasting your money on postage because your postcards won't get the attention that you want.

One of your main goals should be to educate your customers about how your product or service works and this will in turn help them to get more use out of your entire line of products and services. Many times it is as simple as sending out mailings that make your customers aware of all that you can do for them.

Take, for example, a California based software company called Forté Systems. Not only do they use direct mail postcards to acquire new business, they know how to use them to effectively market to their current customer database as well. To fully understand how you will need a little background information.

Forté Systems is one of the current leading companies in Medical Practice Management and Billing Software. This means that their software will essentially run an entire medical office. The software can be purchased in any one of four levels, depending on budget and number of doctors working for the practice.

Once a medical practice becomes a customer of Forté Systems the marketing strategy is changed to reflect the rules above. They are no longer trying to convince the doctor to become a customer, they are now educating them on how better they can be served by Forté Systems' products. Now the customer receives direct mail pieces concerning:

·Updates on software upgrades (example 1)

·Notices when they are running specials (example 2)

·& information about Other Forté Systems products such as software training tutorials on CD (example 3)

This enables them to continue to service their customers at the highest level and also helps to strengthen the customers loyalty to Forté Systems. Sometimes you lose customers because they either forgot who they dealt with last time they made a purchase or they received some kind of promo from one of your competitors and decided to check it out. If the customer is constantly updated about what is available from your company they will not have to spend their valuable time doing research and will be less likely to "shop around." This will help to control the normal attrition of your database to other companies.

The pieces are all designed with the Forté Systems logo prominently displayed on the front and back - the same general feel and most importantly the same color scheme. Picking a company color or group of colors and sticking with it will help to increase recognition and readership of your promo. Simply put, your customers will get to the point that they read what you send them. They need to know it is from your company before they read it because if it doesn't look like what they are used to you sending it may go in the trash without a second look.

Being great at what you do is not always enough to keep the customers that you have earned. With all of the competition out there today you need to be constantly reminding your customers that you are the best at what you do. Direct mail postcards are the best way to give them that reminder.

Always remember to keep mailings that you send to your database informative, attractive and most of all current. Personalize everything that you can and make sure that what you are sending to a past client actually pertains to them or their company. Anything less and your customer may start to drift, and the only people that are going to be happy when that happens are your competitors.

About the Author

Joe Niewierski, the VP of Marketing & Promotion at PostcardMania, became a published writer after graduating with a BA in Advertising from the University of South Florida. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine's prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. Gendusa attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. 70% of her staff are young creative minds under the age of 35, like Joe. . For more free marketing advice, visit Joy and Joe her website at www.PostcardMania.com

How to manage direct mail databases

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Successful Direct Marketing Methods, Seventh Edition $13.18 With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes ...

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The Financial Planner's Guide to Moving Your Practice Online: Creating Your Internet Presence and Growing Your Business $103.62 Packed with tips for finding and keeping clients through the Web, this is a soup-to-nuts marketing guide for financial planners who want to develop an Internet presence. From staking out a specialty to creating effective e-mail newsletters, The Financial Planner's Guide to Moving Your Practice Online takes advisers through every step, every consideration, and every precaution for navigating the uncertain seas of the Internet.This thorough, easy-to-use handbook is full of invaluable resources for planners striving to build their brand online. It includes chapters devoted to finding leading Web site developers, crafting an effective site design, and measuring and evaluating site traffic.Financial planners will also find invaluable information on how to prospect for clients through direct e-mail marketing, learn the pros and cons of Internet advertising venues, discover how to create a Web-based marketing campaign, and much more. Durrie details how planners can use databases to pool their efforts and mine more effectively for information. He also devotes a chapter to the crucial issue of regulatory compliance for financial planners marketing their practices on the Web. There isn't anything of its kind in the marketplace that is as practical, thorough, and useful for planners looking to integrate the Internet into their practices.

The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You $64.95 First there was direct mail. Then came the database marketing revolution. Now comes Consumer Guided Marketing- a new kind of marketing that combines the personal approach of direct mail with the processing power of the modern marketing database to create one-to-one marketing that is far more personal, and consequently much more powerful, than any type of marketing that has preceded it. Solving the privacy problem inherent in the use of third-party databases by involving each customers as an equal partner and co-participant from the very beginning of the marketing process itself, Consumer Guided MArketing predetermines whether a potential buyer is actually interested in the seller's product before the mailing decision is made. The results? Mailing costs drop to all-time lows, response rates rise to all-time highs, and customer loyalty reaches levels never thought possible. Written by direct mail expert Dick Shaver, this practical resource contains all of the information you need to understand and implement this dynamic new database marketing method. Going beyond the one-shot sell, The Next Step in Database Marketing shows you how to establish and develop an ongoing Mailing Dialogue with your customer that maximizes sales both now and in the future. With real-life examples such well known companies as American Express, General Electric, Marion Merrell Dow, MCI, Reader's Digest and many others, this books takes you step by step, through every element involved in creating consumer-specific mail.

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The Profit of Acquiring a Mailing List

Let's face it, gathering b2b leads is no joke. The difficulty of gathering potential clients depends on what industry a business plans on targeting for their lead generation campaign. Deciding on what medium to should be done with care. Business owners need to weigh the possibilities of their actions as they consider the factors of a suitable marketing medium for their campaign.

Quite frankly, there are a lot of beneficial mediums out there for gathering leads. However, what a business primarily needs is to gather quality leads without having to spend a bundle of their hard earned cash. There are methods like mass media marketing (i.e. television, radio, and newspapers) that can cover a wide range of markets by posting advertisements in various marketing instruments. Still, opting for such modes will cost a lot of money in a company's budget.

So is there a medium that is effective and cheap at the same time?

Truth be told, there is a great way to gather leads without having to cut off an arm and a leg as forms of extra payment. Direct mail(a.k.a advertising mail) is the method being stated here as a cheap and effective module for gathering b2b leads.

Aside from mass media wherein a business has to pay a large amount of money on advertisements, direct mail only needs some sort of advertising to be printed out and directly sent to potential clients through snail mail. Compared to spending thousands of dollars on mass media, businesses need only to pay for the material to be printed out and for the mailing service.

However, there is still a danger to businesses to still spend a lot of money when gathering leads through direct mail. There is still that chance where the campaign can be lead astray. This is when the business fails to target their leads precisely. Hence, the business may have to send out more advertising mail until such time they are able to hit their targets on the mark.

Not only does this cost a heck load of money but it will also cost the business a lot of time as well. During these wasted efforts, a lot of potential clients can be lost towards the competition.

How can direct mail enable the lead generation campaign to become successful?

Through the acquisition of a mailing list, of course. Purchasing reliable leads lists to be used for the business' direct mail campaign is highly beneficial in more ways than one.

First of all, once the list is in the hands of the business, they can gain the asset of precisely targeting prospects. Businesses need only to state the industry, profession, or even the country of their choosing as their main target for their lead generation campaign to the list provider. After which, a reliable list provider can offer them a suitable list for their direct mail campaign. Upon achieving this asset, the campaign is set to become even cheaper than it was before as more leads can be hit on the mark.

Secondly, purchasing the list from a trustworthy source promises the business and their campaign of a large number of fresh sales leads. These are the leads wherein they have not yet made or closed any kind of business deal with another company of similar nature. Contacting these fresh leads allows for an even greater chance of being the first business to have ever closed such deals with them. The end result for the campaign will be the increase of the business' rate of income by a significant amount.

Purchasing a mailing list incurs a lot more benefits for the business aside from putting the lead generation campaign to be more cost effective and cost efficient.

About the Author

Alice Clark is a sales and marketing consultant specializing in business contact database management. Alice invites you to visit http://www.contactdb.com/ to learn more about business contact lists and databases.

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Graphic design is a powerful marketing tool which employs any artistic visual medium to communicate a message with intent to sell, persuade or demonstrate something to a specific target group. Initially, graphic artists and designers primarily served the print ad and mailing audiences. However, modern entities such as the internet, current global marketing strategies and social media outlets have recently created an abundance of new channels and opportunities for businesses of all sizes to enhance the scope of their promotional material design.

Since the 1990's, Silicon Valley in northern California has gained a world-wide reputation as a hub, not only for graphic design capabilities, but for most cutting-edge technologies. However, over the past several years, other California regions have made a name for themselves in the technological arena. Southern California has proven no exception. With a host of progressive and innovative graphic design companies, southern California and the Palm Springs region has certainly kept up with its Silicon Valley cousins to the north.

Logos And Stationary

Many southern California graphic design studios will compile a comprehensive and customized marketing plan dedicated to creating a new and exciting corporate identity for their customers. Often this plan begins with revamping internal artwork and stationary. New businesses starting from scratch or even existing companies simply seeking to freshen up their look can hire these corporate artists to create original logos, letterhead and business cards to help structure their public identity.  

Direct Mailers And Other Advertisements

Customized postcards, brochures and direct mailers can effectively communicate a business' specific niche or specialty endorsement in mass quantities. Partnering with a Palm Springs firm to create a Direct Mailing campaign can help target a specific and large market demographic. In addition to the mailer content itself, the graphic artists can also create and include additional leave behinds such as magnets, door hangers and stickers to enhance the impact and success of the effort.

Many Palm Springs agencies can also assist with various other advertisement mediums. Crafting the layouts of other commercial channels such as newspapers, magazines and even the yellow pages can often all be done in-house. Additionally, banners of various sizes can also be created internally at many Southern California graphic design firms.   

Virtual Promotion Material Design

Cyberspace has created a plethora of new marketing opportunities for companies of all sizes in virtually every industry. In addition to the more traditional promotion pieces, many agencies offer "one stop shopping" for clients looking to include a complete website creation or even just a few page revisions in their advertising package. Incorporating an updated and appealing site can enhance a business' internet presence and add further value when combined with all the other creative services offered by the Palm Springs agency.

The recent buzz of social media has also started a new e-marketing trend and created endless opportunities for Southern California graphic design firms. Businesses have capitalized on the free or relatively low cost advertising concepts offered by generating company blogs and pages on Facebook, Twitter and LinkedIn. Many organizations have already discovered the benefits of teaming up with art houses to create eye-catching banners, slogans and other functionalities on these sites to even further boost their online marketing capabilities.

Finding a talented art house to partner with can truly enhance a business's overall market impact. Collaborating with a Palm Springs firm that offers a diverse and comprehensive portfolio including logos, stationary, print ads and online features can make the effort a one stop shopping endeavor.

About the Author

Chris Harmen is a writer for Creative Juicez, a premier graphics and web design agency located in Palm Springs, CA. Creative Juicez offers a diverse and comprehensive portfolio of services, including print and online advertisements.

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Attorneys, paralegals and compliance officers with a strong corporate focus that are providing services mostly to for-profit clients often find that state nonprofit compliance requirements can be challenging and confusing. In addition to dealing with annual state nonprofit corporate compliance, there is a second component to state nonprofit compliance – the annual charitable solicitation registration.  While some of the jargon and form names associated with these two types of compliance are similar and both can take place at the office of the Secretary of State, it's important not to confuse the two to ensure nonprofits meet all of their state compliance obligations.

Charitable Solicitation Requirements and Exemptions Vary Widely

The District of Columbiaand 39 states currently require some form of charitable registration prior to solicitation of charitable donations by most nonprofit organizations.  In addition to one time or annual registration, most of these states require filings in the form of an annual report, renewal, update or some form of compliance filing to remain in good standing with the state charity bureau, usually a division of the Secretary of State or Office of the Attorney General.  However, in some of these states, nonprofits are exempt from registration based on the type of charitable activity (e.g. religious organizations, hospitals, educational institutions and small nonprofits), but the requirements for exemption vary widely and, in some cases, require an application.

Ironically, some states exempt certain nonprofit organizations from the registration requirement, but then mandate the filing of an exemption application to do so, often requiring an annual filing to maintain the exemption.  Furthermore, there are unusual exceptions, such as inMissouriwhere 501(c)(3) nonprofit organizations are not required to register and inLouisiana, where only charitable organizations that use a professional solicitor are required to register annually.

Requirements for Qualification and a Registered Agent in Some States

In a few states, the charitable solicitation registration requirements mandate that a charity also qualify to do business in the state and file the appropriate foreign qualification paperwork with the Corporations Division of the Secretary of State.  In these states and in a handful of others, a registered agent is also required to fulfill charitable registration and compliance obligations.  In order to maintain foreign qualification status in the states that require this, corporate annual reports must be filed with the Secretary of State.

Additional Documents Required With Charitable Solicitation Compliance Filings

Documents that must accompany annual charitable solicitation compliance filings usually include the nonprofit's Form 990 (IRS annual return), audited financial statements and/or state-specific financial reports. Documents that must be filed by nonprofit organizations with initial registrations (and sometimes annual registrations) can also include:

¨       articles and bylaws

¨       lists of officers and directors (sometimes with home addresses and phone numbers)

¨       Form 990 and/or audited financial statements

¨       IRS Determination Letter and/or Application for Exemption (IRS Form 1023 or 1024)

¨       fundraiser contracts and/or copies of direct-mail solicitations

Unified Registration Statement Form Not Accepted "Uniformly" in All States

Filing charitable registration and compliance documents can be done with a uniform form known as the Unified Registration Statement or URS. However, a careful review of state requirements reveals that three states do not accept this form for the initial registration, many more require the URS to be accompanied by state-specific addendums and 13 states do not accept the URS for annual renewal or compliance purposes.  Furthermore, some state registration and renewal forms are easier to complete, are prone to fewer rejections or requests for additional information or offer online filing options that facilitate the filing process and reduce errors. After factoring in the above shortcomings and benefits to using some state forms and filing procedures, the URS is not so "unified" after all. 

Online Filing of State Charitable Registrations

Online filing is available in a handful of states and is required in Colorado, Hawaii and New Mexico. Rhode Island requires all filings to be submitted on CD. 

In some states, a licensing office handles charitable solicitation registration and compliance.  For example, in Washington, D.C., a Basic Business License/Charitable Solicitation is required to be filed at the business licensing unit of the Department of Consumer and Regulatory Affairs (DCRA).  The title of this filing is a misnomer…there is nothing "basic" about it. A more appropriate name for this filing would be "Complicated Business License".  The initial registration filing must include all of the following:

¨       Basic Business License Application

¨       Unified Registration Statement

¨       Certificate of Occupancy

¨       Certified Resolution

¨       DCRA Clean Hands Certification

¨       Office of Tax and Revenue Registration or Exemption

¨       Evidence of corporate qualification in D.C.

¨       Purpose Statement

¨       IRS Determination Letter

¨       The nonprofit's charter and bylaws

¨       Itemized financial statement

¨       Fundraiser contracts

Of course fees, payment methods, due dates, signatures, required notarizations and a variety of other filing factors vary by state. Suffice it to say that nonprofit charitable registration compliance is not an easy task to fulfill or manage.

Consequences of Failing to Comply: The Importance of Getting State Nonprofit Compliance Right

It is imperative that nonprofit organizations fulfill all state corporate and charitable compliance obligations in a timely and accurate manner. Compliance is not an option; it's the law, and noncompliance, late filings or material false statements in registration and renewal filings can be costly in many ways. Though penalties and late fees vary widely, the states are more uniformly aggressive in terms of enforcement.

Charitable compliance penalties and late fees can be quite onerous. Late fees are often hundreds of dollars and penalties for organizations that solicit charitable donations in a state without registering or renewing are sometimes thousands of dollars.  Also, with shrinking state budgets in many states, regulators are redoubling their enforcement and collection efforts.

For example, penalties relating to the violation of Alabama law governing charity registration include civil, criminal and monetary penalties up to $25,000.  Other penalties include cancellation of registration and enjoining the charitable organization and other persons from continuing the solicitation or collection of funds.  This is especially true when deceit or fraud is involved, which can result in misdemeanor and felony criminal charges and imprisonment.

Failure to submit the annual report on Form RRF-1 annually in California, no later than 4.5 months after the end of the organization's accounting period, may result in the loss of tax exemption and the assessment of a minimum tax of $800, plus interest and/or fines or filing penalties as defined in Government Code section 12586.1.

In Illinois, a $100 late report filing fee is required byIllinois law. Because this is a statutory fine, the state will not waive this fee.

In South Carolina, failure to submit an annual financial report by the due date may result in a fine of up to $2,000.

When a finding is made of a violation of the act or rules of New Jersey, in addition or as an alternative to revocation or suspension of a registration, a person may be ordered to pay civil penalties of up to $15,000 and be required to return contributions.

In New York, an organization's registration is automatically revoked if it fails to comply with Article 7-A reporting requirements. The Attorney General may also seek civil penalties of $1,000 per violation and up to $100 per day for noncompliance with reporting requirements.

Pennsylvania publishes on its website a list of outstanding cease and desist orders issued against charitable organizations since 1996. These organizations cannot legally solicit contributions inPennsylvania until they register with the Bureau of Charitable Organizations or provide the bureau with evidence that they are excluded or exempt from the law. The state also publishes consent agreements and adjudications entered into between the Commonwealth and charitable organizations. On March 8, 2011, a consent agreement was entered into with Cancer Federation, Inc., wherein the charity agreed to pay a $4,000 fine and agreed to voluntarily surrender its registration as a charitable organization inPennsylvania for a period of 5 years.

If you fail to renew a registration in Virginia, a $100 late fee is imposed and may result in the issuance of a press release, as provided in Section 57-52 of the Code of Virginia, warning the public that the charity has not complied with the law.

Summary of Possible Consequences for Noncompliance with State Charitable Solicitation Requirements

In summary, the more damaging consequences of failing to register or meet compliance requirements include:

¨       Civil and criminal penalties

¨       Publicly announced cease and desist orders

¨       Forced return of charitable donations

¨       Taxation of all charitable donations received

¨       Loss of ability to raise funds in a state

¨       Loss of tax-exempt status

¨       Civil and criminal prosecution of officers and directors

In light of these consequences, it is critically important to make sure state charitable registration and compliance requirements are met. Those responsible need to thoroughly research each applicable state's requirements and carefully fulfill these obligations or outsource the responsibility to a service company, such as NCR, that has the expertise to provide guidance and ensure that all state registration and compliance obligations are satisfied.

© National Corporate Research, Ltd., 10 East 40th Street, 10th Floor, New York, NY 10016. All Rights Reserved.

About the Author

Ron Barrett is the Vice President of Nonprofit Services at National Corporate Research, Ltd. ("NCR"), a leading provider of nationwide registered agent, corporate and secured transactions services.  Feel free to contact Ron with any questions you have about state nonprofit compliance. He can be reached by phone at (800) 494-5225.

Direct Mail Tips AFP sample with premium

Auto Repair Shop Direct Mail Helps Owners Thrive in Tough Economy

A few years ago, Greg Sands turned his more than 15 years of industry experience as owner of 20 national auto service centers into a new business venture that aims to help other struggling auto repair store operators keep their businesses afloat.

In 2008, Sands founded Mudlick Mail, which offers Direct Mail Services for several hundred automotive repair shops nationally. Mudlick Mail grew out of Sand's realization that the "standard direct mail" approach was not effectively reaching his target audience. Mudlick Mail distinguishes itself from other auto repair shop direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership. Mudlick also provides free, Web-based training on customer service, staffing and other parts of the business that will help shop owners retain new customers.

Three years ago, Chris and Heather Carney were close to giving up on the automotive repair shop they'd owned for more than two decades. Deeply in debt and failing to generate enough revenue to cover expenses, the couple turned to Mudlick Mail for help. Sands evaluated the Carneys' business, suggesting new customer service practices, employee training programs and marketing initiatives. As a result, the Carney's just celebrated the highest sales month in their 26-year history, and monthly sales have doubled since they adopted Sands' strategies, according to Mudlick.

"If we hadn't met Greg, we wouldn't still be in business," said Heather Carney, co-owner of CARNEEDS in Paducah, KY.

The couple says a major factor in CARNEEDS' success is the direct mail program provided by Mudlick Mail. The demographically targeted program is includes graphic design services, printing, listing services, postage and delivery for one flat fee.

Sands and Mudlick President Tim Ross have more than 17 years experience as successful advertisers in the automotive industry. Through Mudlick Mail, they say they've helped hundreds of shop owners all over the country improve their advertising results by sharing their techniques and strategies for serving customers who respond to direct mail advertising efforts.

"Our goal is to take what we've learned from our wealth of experience in the automotive service business and apply that knowledge to help other shop owners succeed," said Sands. "We know first-hand what works, so our customers don't waste money on marketing that isn't effective."

Mudlick Mail says it does everything for its clients, providing artwork, carrier route selection, printing, labeling, postage and trucking.

"Our marketing is on auto-pilot," said Heather Carney. "It's like clockwork every month."

Mike Veenstra, owner of Veenstra's Garage in Grand Rapids, MI, said his sales have risen by 10 to 20 percent since implementing a consistent direct mail program. Mudlick Mail customer Bob Hicks, of Golden Rule Automotive in Covington, GA, reports an annual sales increase of 32 percent and expects his repair shop direct mail to help him reach the long-awaited $1 million mark in sales.

About the Author

Source: Mudlick Mail

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