Effective Direct Mail Postcards
Direct Mail Postcards - High-Impact Advertising Tool for a Successful Business
There's a reason why direct mail postcards are used by most people. Probably this is the main reason, too, why proactive businesses and companies today are adopting postcard printing as a marketing tool to reach their customers in a much broader scope. While most large companies do well with high-powered media and marketing campaign, small business are comforted by the fact that they can play with the competition through practicality – the use of a high impact postcard marketing as a promotional tool.
It comes as no surprise then that some companies realized the effectiveness of direct mail postcards. For one, postcards are relatively cheaper than the customary print marketing like flyers, brochures and other allied promotional items. Aside from that, there is a lower possibility that the postcards would find their way to the basket bins unlike ordinary marketing letters placed in mailing envelopes. It is believed that people would more likely reject envelops than the postcards because they tend to be time-consuming especially for busy folks. Postcards however are more direct and expressive so that it would be virtually impossible for the reader to flip them out without taking time to read the up-front message.
Likewise, direct mail postcards, if professionally designed, are most effective in catching the attention of the customers. In fact, some of them, especially those customized by printing companies, could stir up a sense of urgency that most people fail to resist. Because of its efficiency in drawing in interest, they are perfectly valuable in generating leads, company calls or visits. Postcard teasers that express the importance of acting now, instead of postponing later, are some of the effective methods used to get customers to action. Creativity in the words or statements chosen will take your postcard marketing campaign to a higher level.
To make the most out of your direct mail postcards, comprehensive and straightforward statements are winning combinations. Depending on the type of advertising campaign you're undertaking, it should reflect the aesthetic appeal of the postcards. Cards that provide compelling messages and urging the buyers to do the next action often result to high response rates. But everything has to be made on a more friendly tone as if you are writing for a friend and you are recommending a particular company or product that will provide the solution he or she is looking for. There is a lot to learn about how to scheme your postcards. But over time, and with persistence, ingenuity will just follow.
To take advantage of the value of direct mail postcards in your marketing efforts, make sure that the recipients are highly-targeted. For this purpose, you need to maintain an updated mailing list, with all the relevant client information, so that every postcard sent to the addressee is worth your time and effort. You can't afford to receive a return-to-sender postcard mail just because your internal listing was updated a few years ago. A good listing of customer information is crucial in capitalizing the benefits of targeted postcard marketing.
To wrap things up, direct postcard advertising is an economical promotional device that any business could use to maximize their marketing strategies while gaining business success at the same time.
About the Author
Are you looking for more information regarding direct mail postcards? Visit SonicPrint.com today!
How to Design an Effective Direct Mailer
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Direct Mail Usps Form
Every Door Direct Mail Vs. Door Hanger Delivery (Why EDDM will crush the competition)
Every Door Direct Mail is a ground breaking new direct mail system created by the US postal service that allows businesses to mail postcards or other mail pieces at an astounding 14.2 cents per postcards. We think that the postage savings alone is enough to jump for joy and commit marketing resources to using the program – however, we thought it would be prudent to look at the alternatives to Every Door Direct Mail and compare them as viable solutions. As you can tell from the tone of our article, we soundly believe that EDDM is hands down a Direct Mail Marketing winner! Let's get started shall we?
Every Door Direct Mail involves mailing postcards to everyone in your businesses neighborhood for 14.2 cents. This is 66% off the cost of a standard stamp. So, for discussions sake, assume that you would be mailing 5000 postcards to your neighborhood for your business. 5000 postcards, not including the printing costs would be around $750 in postage. One of the alternatives to Every Door Direct Mail would be a Door hanger.
Many customers use door hangers as a "heel to toe" approach to marketing. Once you print your door hangers with a professional company you would walk down the streets of your neighborhood placing your door hangers on your prospects doors. This is a good solution because you don't have any costs except for printing, and your sweat equity, and time. If you have the time to invest into this type of program, it would be inexpensive and garner some results. However, if you are out delivering door hangers, you are not working on your business. How can you service your customers if you are out delivering door hangers? If you were to use EDDM instead, the post office will deliver your mail marketing message for you saving you all the time that you would have invested in delivering those door hangers. Some businesses will claim that they will pay someone $7 an hour to walk around and deliver door hangers so the business owner can concentrate on more important tasks, like taking care of their customers. This is a solution that some businesses think is viable. However, when you look closely you realize that even the fastest person could only walk around 40 houses in an hour. So if you divide $7 per hour by 40 houses, it would cost you 17.5 cents per door hanger that was delivered. That is over 3 cents more per delivery than a Every Door Direct Mail piece. Also you could not guarantee that your employee actually delivered the door hangers instead of throwing them in the garbage and milking the clock and wasting your money.
If you were do the door hanger yourself (saving your $7 per hour) it would take you 125 hours to deliver the same amount of pieces that your Every Door Direct Mail carrier would deliver in 1 day.
There simply isn't a better way to get your marketing message delivered in tangible form to your local customers. Personally, I feel bad for the Door Hanger deliver services, because this program will put them out of business.
Try Every Door Direct Mail for your business and we promise that you will see results.
About the Author
Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at http://www.sonicprint.com.
SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.
Google I/O 2011: Google Checkout: A Foundation For Payments
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Avery Internet Shipping Labels for Laser Printers with TrueBlock Technology, 5.5 x 8.5 Inches, White, Box of 200 (05126) $22.00 Avery Dennison Dennison White Shipping Labels 5126 Printing Media... |
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Brother Continuous 2.4 in x 100 ft (62mm x 30.4m) Paper Label Roll (DK-2205) $15.17 2.44" x 100' - Paper Tape... |
Direct Mail Catalogs
Statistics Probability question (its word problem, but simple question)?
A direct-mail advertiser has a continuing problem with mailing lists. Historically, about 18% of the addresses on maililing list have been bad. The advertiser has the opportunity to buy a new list, which laims to have a lower percentage of bad addresses. As a test before purchasing the new list, the advertiser takes a random sample of 200 addresses and sends catalogs by mail. After sufficient time has passes, the advertiser finds that 32 of the 200 addresses were bad.
P(32 of fewer bad addresses)= .2635
Q) Someonew commments that 32 bad addresses is certainly fewer than the expected value of 36 bad addresses, based on the historical rate of 18%, and recommends that the advertiser purchase the new list. How would you respond??
I would conduct the following hypothesis test and show that the there is no statistical evidence to suggest the proportion is less than 18%
Hypothesis Test for proportions:
Let X be the number of success in n independent and identically distributed Bernoulli trials, i.e., X ~ Binomial(n, p)
To test the null hypothesis of the form
H0: p = p0, or
H0: p ≥ p0, or
H0: p ≤ p0
Assuming that n*p0 > 10 and n * (1-p0) > 10 (some will say the necessary condition here is > 5, I prefer this more conservative assumption so that the approximations in the tail of the distribution are more accurate) then
find the test statistic z = (pHat - p0) / sqrt(p0 * (1-p0) / n)
where pHat = X / n
The p-value of the test is the area under the normal curve that is in agreement with the alternate hypothesis.
H1: p ≠ p0; p-value is the area in the tails greater than |z|
H1: p < p0; p-value is the area to the left of z
H1: p > p0; p-value is the area to the right of z
If the p-value is less than or equal to the significance level α, i.e., p-value ≤ α, then we reject the null hypothesis and conclude the alternate hypothesis is true. If the p-value is greater than the significance level, i.e., p-value > α, then we fail to reject the null hypothesis and conclude that the null is plausible. Note that we can conclude the alternate is true, but we cannot conclude the null is true, only that it is plausible.
The hypothesis test in this question is:
H0: p ≥ 0.18 vs. H1: p < 0.18
The test statistic is:
z = ( 0.16 - 0.18 ) / ( √ ( 0.18 * (1 - 0.18 ) / 200 )
z = -0.7362102
The p-value = P( Z < z )
= P( Z < -0.7362102 )
= 0.2308014
Since the p-value is greater than the significance level of 0.05 we fail to reject the null hypothesis and conclude p ≥ 0.18 is plausible.
Catalog and Direct Mail Optimization- Part 2 of 6
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KitchenAid Artisan 5-Quart Stand Mixers $319.99 The legendary KitchenAid® Artisan Series® Stand Mixer is incredibly versatile. With all the available attachments, you can use it to make homemade pasta, stuff fresh sausage, whip up ice cream and give fruit a squeeze. No wonder generations of cooks have cherished theirs.Accessories Include:Pouring ShieldDough HookFlat BeaterWire WhipFeatures:10-speed slide control ranges from a very fast whip t... |
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Money From Home: How to Succeed in Your Own Home Based Mail Order Business $75.00 The author strongly feels anyone viewing this tape will be able to use this information as a "blueprint" for starting their own successful home based mail order business. Here's what you'll learn: 1) How to find a product or service. 2) How to target your market. 3) How to get free press. 4) How to make your own catalog. 5) How to offer your product to large mailorder houses. 6) How to expor... |
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Grip Seal Catalog Envelopes, 10x13, 28lb, Brown Kraft, 100/box $36.70 Westvaco : All-purpose envelope is ideal for mailing documents, catalogs, direct mail, promotional materials, brochures, and more. Heavyweight 28-lb. stock resists rips and tearing. Give your documents the protection they deserve with these durable envelopes. Envelope Size: 10 x 13; Envelope/Mailer Type: Catalog; Closure: Grip-Seal® Self-Adhesive; Trade Size: N\A. :... |
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Columbian CO695 12x15-1/2-Inch Catalog Brown Kraft Envelopes, 250 Count $34.64 Mead Westvaco Columbian Open End Catalog Envelope CO695 Envelopes... |
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Breaking Up America: Advertisers and the New Media World $26.39 This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of people, in ways that make them useful targets. But the ad industry's vision of America is one of a fractured population of self-indulgent, suspicious individuals who reach out only to people like themselves, and the ads it creates both reflect and promote this view. Combining shrewd analysis of contemporary practices with a historical perspective, Turow traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of ever more aggressive target marketing. It is a strategy that includes all marketing vehicles, from cable TV to catalogs, direct mail to radio, newspapers to supermarket promotions. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. With increased technology, advertising can easily enter individuals' private spaces - their homes, cars, and offices - with news, entertainment, and commercial messages aimed specifically at them. As the major support system of American media, the ad industry has encouraged market segmentation and the creation of customized media. Ultimately, Turow predicts this trend will cause an erosion of tolerance and cooperation within U.S. society. |
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Catalogue by TheFind $0 4+~~TheFind.com~~TheFind~~http://itunes.apple.com/app/catalogue-by-thefind/id433075132?uo=5~~2011 TheFind, Inc.~~1.4.4~~4362484~~5671370~~http://www.thefind.com/tablet~~http://www.thefind.com/apps |
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Columbian All-Purpose Catalog Envelope, 11 1/2 x 14 1/2, 28lb, Brown, 250/Box $102.74 AYE1146: Open-End Envelopes offer a durable all-purpose mailing option. Ideal for mailing documents, catalogs, direct mail, promotional material, brochures and more. Open-end construction with fully gummed seal. -Product Type: Catalog Envelope. -Mailer/Envelope Size: #14 1/2, 11.50 Width x 14.50 Length. -Closure: Gummed Open End. -Recycled: No. -Recycled Content: 0%. -Post-consumer-waste%: 0%. -Assembly Required: No. -Mailer/Envelope Weight: 28 lb. -Color: Kraft. -Brand Name: MeadWestvaco. -Features: Self-adhesive. -Manufacturer: MeadWestvaco. -Product Name: Columbian Open End Catalog Envelope. -Manufacturer Part Number: CO685. -Manufacturer Website Address: www.meadwestvaco.com. -Packaged Quantity: 250 / Box. -Material: Kraft. |
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Columbian All-Purpose Catalog Envelope, 6 1/2 x 9 1/2, 24lb, White, 500/Box $108.85 Traditional gummed flap provides a secure seal. Durable, all-purpose mailing envelope resists rips and tears. Ideal for mailing documents, catalogs, direct mail, promotional materials, brochures and more. |
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Columbian All-Purpose Catalog Envelope, 6 x 9, 28lb, Kraft, 500/Box $82.11 Traditional gummed flap provides a secure seal. Durable, all-purpose mailing envelope resists rips and tears. Ideal for mailing documents, catalogs, direct mail, promotional materials, brochures and more. |
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Columbian All-Purpose Catalog Envelope, Center Seam, 10 x 13, Light Brown, 250/Box $69.26 Traditional gummed flap provides a secure seal. Durable, all-purpose mailing envelope resists rips and tears. Ideal for mailing documents, catalogs, direct mail, promotional materials, brochures and more. |
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Columbian All-Purpose Catalog Envelope, Center Seam, 6 x 9, Grip Seal, White, 250/Box $77.1 Convenient Grip-Seal flap provides a secure seal simply peel off release strip and press down to close. Ideal for mailing documents, catalogs, direct mail, promotional materials, brochures and more. |
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