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Every Door Direct Mail Vs. Door Hanger Delivery (Why EDDM will crush the competition)
Every Door Direct Mail is a ground breaking new direct mail system created by the US postal service that allows businesses to mail postcards or other mail pieces at an astounding 14.2 cents per postcards. We think that the postage savings alone is enough to jump for joy and commit marketing resources to using the program – however, we thought it would be prudent to look at the alternatives to Every Door Direct Mail and compare them as viable solutions. As you can tell from the tone of our article, we soundly believe that EDDM is hands down a Direct Mail Marketing winner! Let's get started shall we?
Every Door Direct Mail involves mailing postcards to everyone in your businesses neighborhood for 14.2 cents. This is 66% off the cost of a standard stamp. So, for discussions sake, assume that you would be mailing 5000 postcards to your neighborhood for your business. 5000 postcards, not including the printing costs would be around $750 in postage. One of the alternatives to Every Door Direct Mail would be a Door hanger.
Many customers use door hangers as a "heel to toe" approach to marketing. Once you print your door hangers with a professional company you would walk down the streets of your neighborhood placing your door hangers on your prospects doors. This is a good solution because you don't have any costs except for printing, and your sweat equity, and time. If you have the time to invest into this type of program, it would be inexpensive and garner some results. However, if you are out delivering door hangers, you are not working on your business. How can you service your customers if you are out delivering door hangers? If you were to use EDDM instead, the post office will deliver your mail marketing message for you saving you all the time that you would have invested in delivering those door hangers. Some businesses will claim that they will pay someone $7 an hour to walk around and deliver door hangers so the business owner can concentrate on more important tasks, like taking care of their customers. This is a solution that some businesses think is viable. However, when you look closely you realize that even the fastest person could only walk around 40 houses in an hour. So if you divide $7 per hour by 40 houses, it would cost you 17.5 cents per door hanger that was delivered. That is over 3 cents more per delivery than a Every Door Direct Mail piece. Also you could not guarantee that your employee actually delivered the door hangers instead of throwing them in the garbage and milking the clock and wasting your money.
If you were do the door hanger yourself (saving your $7 per hour) it would take you 125 hours to deliver the same amount of pieces that your Every Door Direct Mail carrier would deliver in 1 day.
There simply isn't a better way to get your marketing message delivered in tangible form to your local customers. Personally, I feel bad for the Door Hanger deliver services, because this program will put them out of business.
Try Every Door Direct Mail for your business and we promise that you will see results.
About the Author
Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at http://www.sonicprint.com.
SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.
Google I/O 2011: Google Checkout: A Foundation For Payments
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Avery Internet Shipping Labels for Laser Printers with TrueBlock Technology, 5.5 x 8.5 Inches, White, Box of 200 (05126) $22.00 Avery Dennison Dennison White Shipping Labels 5126 Printing Media... |
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Direct Mail Catalogs
Statistics Probability question (its word problem, but simple question)?
A direct-mail advertiser has a continuing problem with mailing lists. Historically, about 18% of the addresses on maililing list have been bad. The advertiser has the opportunity to buy a new list, which laims to have a lower percentage of bad addresses. As a test before purchasing the new list, the advertiser takes a random sample of 200 addresses and sends catalogs by mail. After sufficient time has passes, the advertiser finds that 32 of the 200 addresses were bad.
P(32 of fewer bad addresses)= .2635
Q) Someonew commments that 32 bad addresses is certainly fewer than the expected value of 36 bad addresses, based on the historical rate of 18%, and recommends that the advertiser purchase the new list. How would you respond??
I would conduct the following hypothesis test and show that the there is no statistical evidence to suggest the proportion is less than 18%
Hypothesis Test for proportions:
Let X be the number of success in n independent and identically distributed Bernoulli trials, i.e., X ~ Binomial(n, p)
To test the null hypothesis of the form
H0: p = p0, or
H0: p ≥ p0, or
H0: p ≤ p0
Assuming that n*p0 > 10 and n * (1-p0) > 10 (some will say the necessary condition here is > 5, I prefer this more conservative assumption so that the approximations in the tail of the distribution are more accurate) then
find the test statistic z = (pHat - p0) / sqrt(p0 * (1-p0) / n)
where pHat = X / n
The p-value of the test is the area under the normal curve that is in agreement with the alternate hypothesis.
H1: p ≠ p0; p-value is the area in the tails greater than |z|
H1: p < p0; p-value is the area to the left of z
H1: p > p0; p-value is the area to the right of z
If the p-value is less than or equal to the significance level α, i.e., p-value ≤ α, then we reject the null hypothesis and conclude the alternate hypothesis is true. If the p-value is greater than the significance level, i.e., p-value > α, then we fail to reject the null hypothesis and conclude that the null is plausible. Note that we can conclude the alternate is true, but we cannot conclude the null is true, only that it is plausible.
The hypothesis test in this question is:
H0: p ≥ 0.18 vs. H1: p < 0.18
The test statistic is:
z = ( 0.16 - 0.18 ) / ( √ ( 0.18 * (1 - 0.18 ) / 200 )
z = -0.7362102
The p-value = P( Z < z )
= P( Z < -0.7362102 )
= 0.2308014
Since the p-value is greater than the significance level of 0.05 we fail to reject the null hypothesis and conclude p ≥ 0.18 is plausible.
Catalog and Direct Mail Optimization- Part 2 of 6
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Money From Home: How to Succeed in Your Own Home Based Mail Order Business $75.00 The author strongly feels anyone viewing this tape will be able to use this information as a "blueprint" for starting their own successful home based mail order business. Here's what you'll learn: 1) How to find a product or service. 2) How to target your market. 3) How to get free press. 4) How to make your own catalog. 5) How to offer your product to large mailorder houses. 6) How to expor... |
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Grip Seal Catalog Envelopes, 10x13, 28lb, Brown Kraft, 100/box $36.70 Westvaco : All-purpose envelope is ideal for mailing documents, catalogs, direct mail, promotional materials, brochures, and more. Heavyweight 28-lb. stock resists rips and tearing. Give your documents the protection they deserve with these durable envelopes. Envelope Size: 10 x 13; Envelope/Mailer Type: Catalog; Closure: Grip-Seal® Self-Adhesive; Trade Size: N\A. :... |
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Columbian CO695 12x15-1/2-Inch Catalog Brown Kraft Envelopes, 250 Count $34.64 Mead Westvaco Columbian Open End Catalog Envelope CO695 Envelopes... |
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Breaking Up America: Advertisers and the New Media World $26.39 This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of people, in ways that make them useful targets. But the ad industry's vision of America is one of a fractured population of self-indulgent, suspicious individuals who reach out only to people like themselves, and the ads it creates both reflect and promote this view. Combining shrewd analysis of contemporary practices with a historical perspective, Turow traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of ever more aggressive target marketing. It is a strategy that includes all marketing vehicles, from cable TV to catalogs, direct mail to radio, newspapers to supermarket promotions. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. With increased technology, advertising can easily enter individuals' private spaces - their homes, cars, and offices - with news, entertainment, and commercial messages aimed specifically at them. As the major support system of American media, the ad industry has encouraged market segmentation and the creation of customized media. Ultimately, Turow predicts this trend will cause an erosion of tolerance and cooperation within U.S. society. |
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Columbian All-Purpose Catalog Envelope, 11 1/2 x 14 1/2, 28lb, Brown, 250/Box $102.74 AYE1146: Open-End Envelopes offer a durable all-purpose mailing option. Ideal for mailing documents, catalogs, direct mail, promotional material, brochures and more. Open-end construction with fully gummed seal. -Product Type: Catalog Envelope. -Mailer/Envelope Size: #14 1/2, 11.50 Width x 14.50 Length. -Closure: Gummed Open End. -Recycled: No. -Recycled Content: 0%. -Post-consumer-waste%: 0%. -Assembly Required: No. -Mailer/Envelope Weight: 28 lb. -Color: Kraft. -Brand Name: MeadWestvaco. -Features: Self-adhesive. -Manufacturer: MeadWestvaco. -Product Name: Columbian Open End Catalog Envelope. -Manufacturer Part Number: CO685. -Manufacturer Website Address: www.meadwestvaco.com. -Packaged Quantity: 250 / Box. -Material: Kraft. |
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Columbian All-Purpose Catalog Envelope, 6 1/2 x 9 1/2, 24lb, White, 500/Box $108.85 Traditional gummed flap provides a secure seal. Durable, all-purpose mailing envelope resists rips and tears. Ideal for mailing documents, catalogs, direct mail, promotional materials, brochures and more. |
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Columbian All-Purpose Catalog Envelope, 6 x 9, 28lb, Kraft, 500/Box $82.11 Traditional gummed flap provides a secure seal. Durable, all-purpose mailing envelope resists rips and tears. Ideal for mailing documents, catalogs, direct mail, promotional materials, brochures and more. |
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Columbian All-Purpose Catalog Envelope, Center Seam, 6 x 9, Grip Seal, White, 250/Box $77.1 Convenient Grip-Seal flap provides a secure seal simply peel off release strip and press down to close. Ideal for mailing documents, catalogs, direct mail, promotional materials, brochures and more. |
Direct Mail Laws
If Monaco has no heir direct mail, it will return to France.?
I know that once there was a treaty between Monaco and France, which indicates if ever there is no male heir to assume the throne, the principality would return to France. A treaty would be enforcable now, at this time? Will child Princess Caroline of power to take the throne as heir under the laws of Monaco. "The people of Monaco to accept a woman as Princess Princess Regent of the nation? Thanks, Strip. You're a jewel.
The following is a bit long but will explain what will happen when there is no direct male heir "to change succession laws in 2002 a law on April 2, 2002 amended Article 10. The adoption is now discarded, and the succession of passes, with the death or abdication, in the direct legitimate Previous Prince, failing which his brothers and his children, failing to guarantee an heir chosen by the Council of Regency and the Crown Council in accordance (The composition of the Council of the Crown set out in art. 75 of the Constitution and includes seven members appointed for 3 years, 4 appointed by the Prince and 3 by legislature, the composition of the Council of Regency is determined by the laws of House). So now you can pass the throne Albert II of his sisters and their children. The new law, without however, limits the succession to persons who are nationals of Monaco at the time of the disappearance of the former prince. A law governing the citizenship of Monaco (May no longer defined in the Constitution) was promulgated on Dec 22, 2003 (Act 1276). A person is Monegasque if (a) born of a father of Monaco, or (b), born of a Monegasque mother (b1) follows from Monaco at the time of birth, or (b2) is a descendant of a person born of Monaco, or (b3) acquired Monegasque citizens of different ways (see the law itself for details). Following the accession of Albert II, Antoinette and her problem automatically ceased to be in the line of succession, but still possible heirs in the case of online Rainier died completely. At present, the sequence (ignoring the restriction to people who are citizens of Monaco at the time of the disappearance of the crown) is as follows: HRH Princess of Hanover (Princess Caroline, born on January 23, 1957), widow of Stefano Casiraghi (from 1960-1990) Andrea Casiraghi (born June 8, 1984), Pierre Casiraghi (born September 5, 1987) Charlotte Casiraghi (born August 3, 1986) Alexandra of Hanover (Born July 20, 1999) HSH Princess Stephanie (b. February 1, 1965), married June 1995 to Daniel Ducruet (b. 1964) Louis Ducruet (N. November 26 1992) Pauline Ducruet (born May 4, 1994) Stephanie Although children born before their marriage, civil Monegasque law, as the French law states that children are natural and completely legitimized by the marriage of their parents (Article 227 of the Civil Code of Monaco, in part: "Les enfants nés adultérins hors mariage, les autres enfants That, légitime mariage sont par le père et leurs back mère, when ceux-ci les ont leur mariage ou légalement forefront reconnus reconnaissent qu'ils les au moment of celebration "while the art 229 states:" .. Les enfants par mariage rightfully post auront les droits That mêmes s'ils étaient nés de ce mariage "). They are therefore apt to succeed. Stéphanie last child Camille Marie Kelly Grimaldi (n. 15 July 1998) the father said, is not (yet) and therefore legitimate offline. Rainier III's sister, HRH Princess Antoinette, was born Antonio Grimaldi They had three sons, Alexandre Noghès: Elisabeth-Ann (b. 1947), Christian (b. 1949), Christine (1951-89), they were legitimized by the marriage of his parents in 1951. They were named Grimaldi at birth, but by ordinance of November 15, 1951 their names were changed all to "Massy" (Source: Christian de Massy: Palace: my life in the royal family of Monaco. Bodley Head, 1986): London. All had problems. They and their nationality question Monaco could be chosen as successors in the case of a reigning prince dies or abdicates without problems and without brothers theme. However, you can not put in an order of succession, as the choice of collateral heir called to the throne is entirely up to the Council of Regency and the Crown Council. The Law of House May 29, 2002 establishing additional standards. The prince can abdicate. The heir (apparent or presumptive) is named Crown Prince. The crown prince may renounce his rights in writing. Marriages of members family must be approved by the prince, if he marries a member without approval, he and his subject are excluded from the succession, unless the marriage ends without type of problem before the demise of the crown. The law also stipulates in detail regency house. http://www.heraldica.org/topics/national/monaco.htm
Gun Control Act (1968)
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Straight From the Heart $5.98 Teri Polo (Meet the Parents) and Andrew McCarthy (Mannequin) star as New York photographer Jordan Donovan and Wyoming cattleman Tyler Ross, an unlikely pair apparently mismatched through a singles ad. She's stuck in a dead-end relationship with Edward Morgan (Greg Evigan), who's afraid to commit, and he's being hounded by his engaged sister, Laurie Woods (Patricia Kalember), to find somebody and s... |
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Direct Response Fund Raising: Mastering New Trends for Results $31.00 Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaignsThe success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD-ROMs, diskettes, and videos. Dealing ... |
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Mail Order Legal Guide $29.95 Mail Order Legal Guide is a comprehensive guide through the legal maze that characterizes the mail order business. The book provides a general review of federal laws - particularly Federal Trade Commission and U.S. Postal Service regulations - as well as some uniform codes. It lists state-specific information regarding regulations and laws imposed on the mail order business and other businesses ut... |
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