Direct Mail Marketer

29Aug/111

Direct Mail Graphic Designer

The Benefits of Partnering With A Southern California Graphic Design Firm

Graphic design is a powerful marketing tool which employs any artistic visual medium to communicate a message with intent to sell, persuade or demonstrate something to a specific target group. Initially, graphic artists and designers primarily served the print ad and mailing audiences. However, modern entities such as the internet, current global marketing strategies and social media outlets have recently created an abundance of new channels and opportunities for businesses of all sizes to enhance the scope of their promotional material design.

Since the 1990's, Silicon Valley in northern California has gained a world-wide reputation as a hub, not only for graphic design capabilities, but for most cutting-edge technologies. However, over the past several years, other California regions have made a name for themselves in the technological arena. Southern California has proven no exception. With a host of progressive and innovative graphic design companies, southern California and the Palm Springs region has certainly kept up with its Silicon Valley cousins to the north.

Logos And Stationary

Many southern California graphic design studios will compile a comprehensive and customized marketing plan dedicated to creating a new and exciting corporate identity for their customers. Often this plan begins with revamping internal artwork and stationary. New businesses starting from scratch or even existing companies simply seeking to freshen up their look can hire these corporate artists to create original logos, letterhead and business cards to help structure their public identity.  

Direct Mailers And Other Advertisements

Customized postcards, brochures and direct mailers can effectively communicate a business' specific niche or specialty endorsement in mass quantities. Partnering with a Palm Springs firm to create a Direct Mailing campaign can help target a specific and large market demographic. In addition to the mailer content itself, the graphic artists can also create and include additional leave behinds such as magnets, door hangers and stickers to enhance the impact and success of the effort.

Many Palm Springs agencies can also assist with various other advertisement mediums. Crafting the layouts of other commercial channels such as newspapers, magazines and even the yellow pages can often all be done in-house. Additionally, banners of various sizes can also be created internally at many Southern California graphic design firms.   

Virtual Promotion Material Design

Cyberspace has created a plethora of new marketing opportunities for companies of all sizes in virtually every industry. In addition to the more traditional promotion pieces, many agencies offer "one stop shopping" for clients looking to include a complete website creation or even just a few page revisions in their advertising package. Incorporating an updated and appealing site can enhance a business' internet presence and add further value when combined with all the other creative services offered by the Palm Springs agency.

The recent buzz of social media has also started a new e-marketing trend and created endless opportunities for Southern California graphic design firms. Businesses have capitalized on the free or relatively low cost advertising concepts offered by generating company blogs and pages on Facebook, Twitter and LinkedIn. Many organizations have already discovered the benefits of teaming up with art houses to create eye-catching banners, slogans and other functionalities on these sites to even further boost their online marketing capabilities.

Finding a talented art house to partner with can truly enhance a business's overall market impact. Collaborating with a Palm Springs firm that offers a diverse and comprehensive portfolio including logos, stationary, print ads and online features can make the effort a one stop shopping endeavor.

About the Author

Chris Harmen is a writer for Creative Juicez, a premier graphics and web design agency located in Palm Springs, CA. Creative Juicez offers a diverse and comprehensive portfolio of services, including print and online advertisements.

Direct Mailing List: www. DirectMailTools.com


New Encyclopedia of Paper-Folding Designs: Effective Techniques for Folding Direct Mail, Announcements, Invitation Cards and more


New Encyclopedia of Paper-Folding Designs: Effective Techniques for Folding Direct Mail, Announcements, Invitation Cards and more


$39.71


Following Encyclopedia of Paper-Folding Designs, the first book in this series, New Encyclopedia of Paper-Folding Designs presents the folding techniques in flyers, leaflets, catalogs, in addition to direct mail and card projects. From relatively simple techniques to the most advanced, this book showcases various paper folding "tricks," such as folding up, folding over, wrapping, lifting, compress...

A Designer's Guide to Adobe InDesign and XML: Harness the Power of XML to Automate your Print and Web Workflows


A Designer's Guide to Adobe InDesign and XML: Harness the Power of XML to Automate your Print and Web Workflows


$17.44


Is this book for programmers? Written specifically for graphic designers and production artists already comfortable working with Adobe InDesign, this book teaches you how to automate publishing without learning a lot of scary code. XML simplifies the process of moving content in and out of your layouts and can speed up any print or Web assignment. Why should I care about XML? If you’re man...

Encyclopedia of Paper - Folding Designs: Effective Technique for Folding Direct Mails, Announcements, Invitation Cards, And More


Encyclopedia of Paper - Folding Designs: Effective Technique for Folding Direct Mails, Announcements, Invitation Cards, And More


$27.51


This book offers a wide range of paper-based projects to help professional designers, students, and the growing number of paper-craft enthusiasts expand their skills with paper. The projects are classified by technique and is shown along with a photograph and an easy-to-follow template. More than 250 projects include invitation cards, announcements of events, moving, new shop opening, greeting car...



 American Graphic Design & Advertising 25


American Graphic Design & Advertising 25


$55


The ideal reference for every graphic designer, American Graphic Design & Advertising 25 presents the newest and most impressive corporate branding design work from the nation''s leading graphic design firms. Formerly known as the American Corporate Identity Annual, this useful resource has changed its name and included more categories, including direct mail, typography, and logos, to celebrate its 25th anniversary.
29Aug/110

Direct Mail Fundraising Application

Charitable Solicitation Registration, Renewal and Compliance: Required Filings and the Consequences of Failing to Comply

Attorneys, paralegals and compliance officers with a strong corporate focus that are providing services mostly to for-profit clients often find that state nonprofit compliance requirements can be challenging and confusing. In addition to dealing with annual state nonprofit corporate compliance, there is a second component to state nonprofit compliance – the annual charitable solicitation registration.  While some of the jargon and form names associated with these two types of compliance are similar and both can take place at the office of the Secretary of State, it's important not to confuse the two to ensure nonprofits meet all of their state compliance obligations.

 

Charitable Solicitation Requirements and Exemptions Vary Widely

 

The District of Columbiaand 39 states currently require some form of charitable registration prior to solicitation of charitable donations by most nonprofit organizations.  In addition to one time or annual registration, most of these states require filings in the form of an annual report, renewal, update or some form of compliance filing to remain in good standing with the state charity bureau, usually a division of the Secretary of State or Office of the Attorney General.  However, in some of these states, nonprofits are exempt from registration based on the type of charitable activity (e.g. religious organizations, hospitals, educational institutions and small nonprofits), but the requirements for exemption vary widely and, in some cases, require an application.

 

Ironically, some states exempt certain nonprofit organizations from the registration requirement, but then mandate the filing of an exemption application to do so, often requiring an annual filing to maintain the exemption.  Furthermore, there are unusual exceptions, such as inMissouriwhere 501(c)(3) nonprofit organizations are not required to register and inLouisiana, where only charitable organizations that use a professional solicitor are required to register annually.

 

Requirements for Qualification and a Registered Agent in Some States

 

In a few states, the charitable solicitation registration requirements mandate that a charity also qualify to do business in the state and file the appropriate foreign qualification paperwork with the Corporations Division of the Secretary of State.  In these states and in a handful of others, a registered agent is also required to fulfill charitable registration and compliance obligations.  In order to maintain foreign qualification status in the states that require this, corporate annual reports must be filed with the Secretary of State.

 

 

Additional Documents Required With Charitable Solicitation Compliance Filings

 

Documents that must accompany annual charitable solicitation compliance filings usually include the nonprofit's Form 990 (IRS annual return), audited financial statements and/or state-specific financial reports. Documents that must be filed by nonprofit organizations with initial registrations (and sometimes annual registrations) can also include:

 

¨       articles and bylaws

¨       lists of officers and directors (sometimes with home addresses and phone numbers)

¨       Form 990 and/or audited financial statements

¨       IRS Determination Letter and/or Application for Exemption (IRS Form 1023 or 1024)

¨       fundraiser contracts and/or copies of direct-mail solicitations

 

 

Unified Registration Statement Form Not Accepted "Uniformly" in All States

 

Filing charitable registration and compliance documents can be done with a uniform form known as the Unified Registration Statement or URS. However, a careful review of state requirements reveals that three states do not accept this form for the initial registration, many more require the URS to be accompanied by state-specific addendums and 13 states do not accept the URS for annual renewal or compliance purposes.  Furthermore, some state registration and renewal forms are easier to complete, are prone to fewer rejections or requests for additional information or offer online filing options that facilitate the filing process and reduce errors. After factoring in the above shortcomings and benefits to using some state forms and filing procedures, the URS is not so "unified" after all. 

 

 

Online Filing of State Charitable Registrations

 

Online filing is available in a handful of states and is required in Colorado, Hawaii and New Mexico. Rhode Island requires all filings to be submitted on CD. 

 

In some states, a licensing office handles charitable solicitation registration and compliance.  For example, in Washington, D.C., a Basic Business License/Charitable Solicitation is required to be filed at the business licensing unit of the Department of Consumer and Regulatory Affairs (DCRA).  The title of this filing is a misnomer…there is nothing "basic" about it. A more appropriate name for this filing would be "Complicated Business License".  The initial registration filing must include all of the following:

 

¨       Basic Business License Application

¨       Unified Registration Statement

¨       Certificate of Occupancy

¨       Certified Resolution

¨       DCRA Clean Hands Certification

¨       Office of Tax and Revenue Registration or Exemption

¨       Evidence of corporate qualification in D.C.

¨       Purpose Statement

¨       IRS Determination Letter

¨       The nonprofit's charter and bylaws

¨       Itemized financial statement

¨       Fundraiser contracts

 

Of course fees, payment methods, due dates, signatures, required notarizations and a variety of other filing factors vary by state. Suffice it to say that nonprofit charitable registration compliance is not an easy task to fulfill or manage.

 

 

Consequences of Failing to Comply: The Importance of Getting State Nonprofit Compliance Right

 

It is imperative that nonprofit organizations fulfill all state corporate and charitable compliance obligations in a timely and accurate manner. Compliance is not an option; it's the law, and noncompliance, late filings or material false statements in registration and renewal filings can be costly in many ways. Though penalties and late fees vary widely, the states are more uniformly aggressive in terms of enforcement.

 

Charitable compliance penalties and late fees can be quite onerous. Late fees are often hundreds of dollars and penalties for organizations that solicit charitable donations in a state without registering or renewing are sometimes thousands of dollars.  Also, with shrinking state budgets in many states, regulators are redoubling their enforcement and collection efforts.

 

For example, penalties relating to the violation of Alabama law governing charity registration include civil, criminal and monetary penalties up to $25,000.  Other penalties include cancellation of registration and enjoining the charitable organization and other persons from continuing the solicitation or collection of funds.  This is especially true when deceit or fraud is involved, which can result in misdemeanor and felony criminal charges and imprisonment.

 

Failure to submit the annual report on Form RRF-1 annually in California, no later than 4.5 months after the end of the organization's accounting period, may result in the loss of tax exemption and the assessment of a minimum tax of $800, plus interest and/or fines or filing penalties as defined in Government Code section 12586.1.

 

In Illinois, a $100 late report filing fee is required byIllinois law. Because this is a statutory fine, the state will not waive this fee.

 

In South Carolina, failure to submit an annual financial report by the due date may result in a fine of up to $2,000.

 

When a finding is made of a violation of the act or rules of New Jersey, in addition or as an alternative to revocation or suspension of a registration, a person may be ordered to pay civil penalties of up to $15,000 and be required to return contributions.

 

In New York, an organization's registration is automatically revoked if it fails to comply with Article 7-A reporting requirements. The Attorney General may also seek civil penalties of $1,000 per violation and up to $100 per day for noncompliance with reporting requirements.

 

Pennsylvania publishes on its website a list of outstanding cease and desist orders issued against charitable organizations since 1996. These organizations cannot legally solicit contributions inPennsylvania until they register with the Bureau of Charitable Organizations or provide the bureau with evidence that they are excluded or exempt from the law. The state also publishes consent agreements and adjudications entered into between the Commonwealth and charitable organizations. On March 8, 2011, a consent agreement was entered into with Cancer Federation, Inc., wherein the charity agreed to pay a $4,000 fine and agreed to voluntarily surrender its registration as a charitable organization inPennsylvania for a period of 5 years.

 

If you fail to renew a registration in Virginia, a $100 late fee is imposed and may result in the issuance of a press release, as provided in Section 57-52 of the Code of Virginia, warning the public that the charity has not complied with the law.

 

Summary of Possible Consequences for Noncompliance with State Charitable Solicitation Requirements

 

In summary, the more damaging consequences of failing to register or meet compliance requirements include:

 

¨       Civil and criminal penalties

¨       Publicly announced cease and desist orders

¨       Forced return of charitable donations

¨       Taxation of all charitable donations received

¨       Loss of ability to raise funds in a state

¨       Loss of tax-exempt status

¨       Civil and criminal prosecution of officers and directors

 

In light of these consequences, it is critically important to make sure state charitable registration and compliance requirements are met. Those responsible need to thoroughly research each applicable state's requirements and carefully fulfill these obligations or outsource the responsibility to a service company, such as NCR, that has the expertise to provide guidance and ensure that all state registration and compliance obligations are satisfied.

 

© National Corporate Research, Ltd., 10 East 40th Street, 10th Floor, New York, NY 10016. All Rights Reserved.

About the Author

Ron Barrett is the Vice President of Nonprofit Services at National Corporate Research, Ltd. ("NCR"), a leading provider of nationwide registered agent, corporate and secured transactions services.  Feel free to contact Ron with any questions you have about state nonprofit compliance. He can be reached by phone at (800) 494-5225.

Direct Mail Tips AFP sample with premium


20Aug/110

Direct Mail Volumes

direct mail volumes
When the postman to deliver packets directly to the door?

Hi, I wondered. When the postman delivered directly to the door? Is it necessary that the specifications directly? I want to buy a manga volume, 1.27 is the seller said he / she will be sent through Postal U.S. Gmail? By U.S. mail media, does the postman deliver to the door

Hello, media mail is the way cheaper and slower delivery to the postal service. My postman will bring any package that is too large for the mailbox of my right to his office door.Check email for details.

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Family Guy: Volume Two (Season Three)


Family Guy: Volume Two (Season Three)


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The third and final season of Seth MacFarlane's late, lamented Family Guy finds television's most dysfunctional cartoon family even more animated than usual. As MacFarlane notes in a bonus segment about the controversial series' censorship battles, he was inspired to go for broke, thinking that the series, already juggled like a hot potato in the schedule (at one point, it aired opposite the might...

Zippy WK-725 Super Slim Soft-touch Multimedia Office USB Keyboard 104 Keys with 18 Hot Keys - Stylish Dual-Tone Silver & Black Color - Compatible with all Desktop Computers


Zippy WK-725 Super Slim Soft-touch Multimedia Office USB Keyboard 104 Keys with 18 Hot Keys - Stylish Dual-Tone Silver & Black Color - Compatible with all Desktop Computers


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Zippy WK-725 Super Slim Soft-touch Multimedia Office USB Keyboard 104 Keys with 18 Hot Keys - Stylish Dual-Tone Silver & Black ColorModern & Super slim design to mach futuristic Web PCs/LCD PCs. Soft-touch and tactile feedback from keyboard with scissors structure technology.Blue light LED to direct the function Num Lock / Caps Lock / Scroll Lock.Stylish Dual-Tone color scheme.It features 18 hot ...

IOGEAR 2.4G Hz Multimedia Mini Keyboard with Trackball, Scroll Wheel and Backlight LED, GKM571R (Black)


IOGEAR 2.4G Hz Multimedia Mini Keyboard with Trackball, Scroll Wheel and Backlight LED, GKM571R (Black)


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Trust Scroll Keyboard


Trust Scroll Keyboard


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Measures 10 x 1 x 20 inches.A great value, this cool scroll keyboard would make an impressive gift for anyone: your friend, partner, child, or a coworker!...



 Art and Science of Selling Part 1


Art and Science of Selling Part 1


$45.95


Volume 1 of 2. This volume contains Volumes I through IV of the original works. The purpose of this course on salesmanship & personal efficiency is to give ambitious men & women an opportunity to improve themselves & become successful, scientific business producers through spare time or whole time study. Volume I, The Salesman, includes lessons on opportunities in salesmanship, value of & how to study, creative power of salesmanship, fundamentals of salesmanship, education & experience, personality & how to develop it, marks of a good salesman, and getting the quoted price. Volume II, Methods of Distribution, includes lessons on the wholesale, specialty & retail salesman, promotion field, relation of correspondence to selling, direct- by-mail selling, forms letters & mailing lists, art of advertising. Volume III, The Proposition, has lessons relative to production of goods, analysis & use of goods, preparation & use of samples, overcoming competition, salesman's relation between producer & consumer, salesman & the credit man, and the salesman as a collector & adjuster. Volume IV, The Territory, includes lessons dealing with analyzing, building up & covering the territory, legal aspects of selling, self-interest & self-respect appeals, and appeals to buying motives.

 OKI MC561 LED Color Multifunction Printer with High-quality 1200 x 600dpi Resolution, Fax, Copier, 1200dpi Optical Scan, White


OKI MC561 LED Color Multifunction Printer with High-quality 1200 x 600dpi Resolution, Fax, Copier, 1200dpi Optical Scan, White


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The MC561 Color MFP enhances small-to-medium workgroup productivity with robust print/copy/scan/fax functionality. The MC561 Color MFP from OKI Printing Solutions combines high-quality color and four-in-one functionality with speed, reliability and ease of use superior value from a desktop device that has a footprint small enough to fit easily into your environment. It s the perfect solution for the smallto medium-size workgroups in your company. Enhance the productivity of your staff The MC561 Color MFP is fast: it prints or copies up to 27 color pages or 31 black & white pages per minute, with the first color page printing in just 8 seconds.1 It delivers color duplex prints or copies at the rate of 14 ppm, black & white at 16 ppm. Its reversing automatic document feeder (RADF) quickly scans both sides of a document, and its multi-tasking capabilities let you set up or perform two tasks at the same time. And, with a duty cycle of up to 60,000 pages per month, this durable device can be relied upon to handle large daily print and copy volumes. Scan at the machine or from your desk With the MC561 Color MFP, you can turn hard-copy documents into electronic files by placing them in the RADF or directly onto the flatbed scanner, scan them in black & white or color, and send the scan to a locally attached PC, to the shared directory on the network (without the need for additional software), to an e-mail address or to an FTP site. You can also remotely preview and scan your documents on your PC via the network connection and TWAIN driver. You can insert a USB memory stick into the port conveniently located on the front of the unit and save scans to or print files directly from the stick. With Direct Print, you can even print PDF files without opening an application. The MC561 MFP prints and copies in HD Color, an OKI exclusive: multi-level printheads and microfine toner provide more detail, greater color depth and
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