Direct Mail Marketer

Successful Direct Mail Strategies

Direct Mail Strategies: How to obtain a response rate of 50% Dm with a stroke of the pen

Did you know that your clients and customers are achieving success with over 3,000 advertising messages a day! This barrage of advertising noise is becoming more difficult for potential customers listen to what your business has to offer.

So what can a business do to break this noise and actually have their message heard by your target customers?

Many companies have just begun to advertise more and louder ... simply exacerbates the overall problem. Some have tried to cheat and sales. And others have simply accepted business model of stagnant growth.

However, some have begun to see great success with a tool than 2,000 years old that has none of the sensuality of a celebrity endorsement or the award winning graphics company of Madison Avenue advertising. This instrument is a simple note handwritten.

• The owner of a restaurant in the Midwest sent a series of handwritten notes to customers and had a response rate of 20%.

• A financial planner in the Northeast only 80 sent handwritten notes to touch base with prospects and there were 6 people call and 2 appointments set.

• A nonprofit was able to get 51 donations by simply sending a handwritten note to warm list of 100 people.

Why?

Handwritten notes are special. Clients can not throw them away without reading them.

I dare you try to throw a handwritten note next unread Once you get one. Believe me, I've tried. I recently received a handwritten postcard from the barbershop that I had left 6 months before coming to my a house.

I knew it was probably only being asked to return as a customer, but did not read it, but I knew it was a piece of prospecting? Yes There is a magnetic sense to create handwritten notes that draws in more.

I have read is a prospecting letter or advertisement of the study? No.

So it is worth spending the time to sit down to write handwritten notes to your customers and prospects? When was the last time you had 6%, 20% or 50% response rate in mail?

Here are some tips on how to obtain a response rate of 50% on your next manuscript email address:

1. Each part must start with the customer or prospects name not a generic greeting
2. You must hand-write the same piece or use some of the technologies available that will double your writing accurate and easily - computer generated font, while easier, not get you a response rate of 50%
3. Give your customer or prospect a reason to call it - "I just had an idea that can really reduce your tax bill, which call me so we can meet before making your tax return this year! Talk to you, Mike "
4. Put it on a card to call your attention - Cute, unusual, beautiful, historic children, animals ... all work, and use a picture that captures the eye
5. Hand your email, DO NOT use labels - Tags to tell who sent the same letter to hundreds of people. You have to keep it personal, even if you are sending hundreds of others!

If you follow these guidelines will be few, simple and easy, you will be amazed at the great response rate you receive. It will also be the last time you want flush good money down the drain sending generic letters or invitations. A little bit of effort or intelligence (using technology) goes a long way in Concerning the response rates of direct mail.

About the Author

Direct Mail Strategist, Michael Kaselnak can help you get a 6%, 20% or even a 50% response rate on your next direct response mailing. As creator of the Hoard Client Marketing, Sales Lead and Referral Systems, he personally brought in over $33 million in new business in just two years in a small Mid-western town. To learn how to put the automatic referral driver to work for you, check out this Free 3-minute movie: http://www2.hoardclients.com/movie

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