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A Holiday Reading List

As business owners and managers know that life long learning is important, but do not give us time for courses formal education. To remedy this I have become an avid reader of business books. I have shelves full of books on all kinds of subjects. Some are good, other ill and some excellent. Some are are some timeless fashion. For me a good book is one that allows me to see an issue or topic from a different direction, or it offers an approach or technique that has not used before. As a management consultant I strive to give a broader, deeper context and variety of tools for my customers. Reading helps me do that.

Probably read books about two companies within a month .... How many do you read?

Four books I've read recently, and I recommend that business owners are:

• Made To Stick
• Shop Class as Soulcraft
• Working Week 4 hours
• IP for Dummies

The holiday season is approaching - buy some books! And they are tax deductible

Done to continue: Why some ideas survive and others die by Chip Heath and Dan Heath.

The Heath brothers have done a great job of examining and then encode why some concepts get remembered and others not. They look at the stories that we remember as the fables of Aesop and urban myths such as the famous "girl Bar kidney stealing their history. "apply the code of marketing messages and even presentations (Dan's passion is to improve the way educators to teach). Since I read this book, I changed my way of doing presentations and advice on how marketing messages. It is a great read.

The code is divided into six easy steps. They are well ... you must buy the book. The chapters will be shipped by mail.

Shop Class as Soulcraft by Mathew Crawford.

This book is a little harder, but if you are curious about why you work as hard as you do and how sometimes, the work seems to have an echo within you that is bold and harmonious, this book may be for you. Crawford explores the nature of work and he is able to do so. As a child worked in California stores super speed engine performance optimization. After earning a Ph.D. went to work in Washington DC in a study center deal with ...

Sitting in a cubicle, shortly after he started, he tried to understand how their work matters and not find a satisfactory answer to stop smoking and opened a motor cycle repair shop. (For those of you who have read Zen and the Art of Motorcycle Maintenance of this book is not as space and whole lot easier to read.) At a time when a client told me of an old bicycle wheel and asked him just to get it running. In considering the bike I could see that he could do a quick job and start it but realized that (and this is the key pint) just to get going would not be right for bike. His thesis is that the work has its own intrinsic value. Crawford book explores this and helps us understand and perhaps explain why others do what we do.

The four-hour workweek: Escape 9-5, Live Anywhere, and join the new rich by Timothy Ferriss.

So a 4-hour work week is a bit extreme but not a bad idea. Ferriss book helps us explore how we manage our day's work and has excellent suggestions for streamlining and outsourcing activities. For my part, I happen to enjoy a busy workplace collaboration and I'm not sure if I really like running my business from a phone Bali mobile. And, as a service company, can be hard to get prospects to visit me there. However I strongly recommend it. When we make recommendations customers usually means they have to stop doing other things so they can run on the new strategy. This book can help.

With pleasure my friend Charles Fox credit for suggesting this book.

IP for Dummies, Neil Milton et al.

This great book was written by our friends from Milton LLP - Experts Intellectual Property of all kinds. Working in close collaboration with Neil I have a much greater appreciation of how intellectual property can not only protect but also build a business. Adequate protection allows creative license agreements, often overlooked copyrights and trademarks may facilitate or paralyze international expansion plans and patent mining can even find 'Free' IP that has not been registered in Canada.

Each manager should have a basic understanding of intellectual property. This book provides. And the best part is that we have some free copies of this book available. Right Click here to his request.

Kingsford Consulting Milton computers IP to help customers develop comprehensive strategies for intellectual property.

http://kingsfordconsulting.ca/?page_id=58

About the Author

Kingsford Consulting Ltd. is a Strategy and Business Development firm that provides business planning, market research and strategy development services.

www.kingsfordconsulting.ca

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