Direct Mail Marketer

Direct Mail Marketing Response Rate

someone can help me with this. Thanks for answers so far only thought I would add that the list has been taken from a legitimate broker in the industry and addresses will most likely get something from him. We offer some form in the mail.

While initial response rates are easy on the eye. The number real important thing to consider is what does each response represent you in potential lifetime value … what is the actual amount of dollars? and
What is a Good Direct Mail Response Rate?