Direct Mail Marketing Real Estate

How i market our service to real estate agents and professionals?
My client has a service that allows real estate agents for promote their listings online (http://www.vflyer.com) distributing market online, email and widgets. I want to know what is the most profitable, efficient and scalable way to promote the service to real estate agents. Marketing ideas we're considering and evaluating are: 1. Use Direct Mail Postcards 2. Email (opt-out) marketing 3. Fax Marketing 4. Sponsorships Not sure which are most effective or real estate agents are more a. open I would love to get some input. We want to get their message out from everyone who uses it loves to go out, but do not want to be too intrusive or have a message considered spam. We love creative ideas to reach a large number of real estate professionals on cost.
The multi-use real estate agents listings to sell their services. They all have websites too. Direct mail has proven to be useless in marketing studies. Fax marketing is just annoying. E-mail is spam. Forget about it.
Other Marketing Methods besides Bandit Signs and Direct Mail - Part 1 - Radio
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