2Feb/090
Direct Mail Marketing Handbook
Free For Sale by Owner Advertising!
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Confessions of Shameless Self Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Succ $16.95 Breakthrough ideas that won''t break the bank--the super-selling secrets behind Chicken Soup and other success stories! To be leading edge, you must be shameless. This book will show you how. --Mark Victor Hansen, cocreator of theChicken Soup for the Soul series How did Mark Victor Hansen build his ChickenSoup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle ? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success. |
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Drop Shipping As a Marketing Function $124.07 This practical handbook provides the answers to all your questions concerning drop shipping, an important and specialized direct marketing technique. It contains technical, legal, economic, commercial and accounting information as well as information on pricing policies, transaction costs, packaging, transportation and storage costs. The fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers. |
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Fund Your Cause With Direct Mail $29.95 According to Hart, the three important rules for success in marketing through the mail are: - make sure that you are writing to the right people, that is, that you have secured the right mailing list- your letters should come across as a personal communication from one person to another- write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often. Until now there has not been a direct mail handbook of this quality and range for those not in the profession.- Until now there has not been a direct mail handbook of this quality and range for those not in the profession.- Hart offers trenchant advice on how to do direct marketing on the internet, by applying his basic set of rules- For anyone raising money for a charity, a school, a church, a hospital, a sports team, a political campaign, children and refugees, and other causes |
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The Copywriter's Handbook $18.99 The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are- eight headlines that work--and how to use them- eleven ways to make your copy more readable- fifteen ways to open a sales letter- the nine characteristics of successful print ads- how to build a successful freelance copywriting practice- fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. I don't know a single copywriter whose work would not be improved by reading this book. --David Ogilvy |
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The Financial Planner's Guide to Moving Your Practice Online: Creating Your Internet Presence and Growing Your Business $103.62 Packed with tips for finding and keeping clients through the Web, this is a soup-to-nuts marketing guide for financial planners who want to develop an Internet presence. From staking out a specialty to creating effective e-mail newsletters, The Financial Planner's Guide to Moving Your Practice Online takes advisers through every step, every consideration, and every precaution for navigating the uncertain seas of the Internet.This thorough, easy-to-use handbook is full of invaluable resources for planners striving to build their brand online. It includes chapters devoted to finding leading Web site developers, crafting an effective site design, and measuring and evaluating site traffic.Financial planners will also find invaluable information on how to prospect for clients through direct e-mail marketing, learn the pros and cons of Internet advertising venues, discover how to create a Web-based marketing campaign, and much more. Durrie details how planners can use databases to pool their efforts and mine more effectively for information. He also devotes a chapter to the crucial issue of regulatory compliance for financial planners marketing their practices on the Web. There isn't anything of its kind in the marketplace that is as practical, thorough, and useful for planners looking to integrate the Internet into their practices. |
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The Financial Services Marketing Handbook $60.26 Financial professionals realize that today, with money tight and customers skeptical, they need to become much better informed about how to create an image and sell their services. Marketing is an essential component of any financial service--whether one is an independent adviser or is at a large institutional firm--and the challenges and requirements inherent in marketing money are unique, numerous, and onerous. The Financial Services Marketing Handbook gives financial professionals invaluable information on how to target, win, and retain profitable customers. It provides an overview of the basic marketing functions--segmentation, positioning, brand building, situational analyses, and tactical planning--as they relate specifically to the financial services industry. By citing case studies from companies including Capital One, Schwab, and Vanguard that show what has worked and, more tellingly, what hasn't, it demonstrates how marketers can effectively utilize tools ranging from advertising and public relations to direct mail and the Internet. |
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