Direct Mail Marketer

Direct Mail Marketing Hair Salons

If you have a limited marketing budget, you would go with direct mail or ad on the radio?

This is for a local hair salon.

A nice ad but on radio, placed where your customers most likely to be heard. Ask them what radio stations and programs they hear. When your customers better give some notion of a pattern, then try to place their ads there – to catch the attention of others like them. If you just left in the hands of the sellers of radio, you will get some dead air out of funds when nobody is listening, because it is cheap or expensive as long as it is available, but not necessarily right for your customers – perhaps sporting events. If you buy a mailing list, get the phone company, which will to pay extra for, but they are very precise lists, much better than most. Generally, you receive a call to everyone on the list. Be careful, do not test numbers shall be upon them, so if you violate the rules go beyond the list of his contract might be caught and will be charged a penalty. But an e-mail followed by a phone call within a week, no more than two, will maximize the use of the list. In insurance, my experience, a good response is 1-3%, but I've seen better with a fun, simple and straight short call. Either way, it's money to make it work for radio or a little less money but more direct work with the mail. Good luck.

Quick, Easy and Affordable Salon and Spa Marketing