4Sep/090
Direct Mail Marketing Databases
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Casino Direct Mail $43.42 Casino Direct Mail studies gambling casinos marketing plans through the lens of their direct mail programs. Casino Direct Mail helps investigate and determine Who, What, and How to mail successfully. Using its proven casino marketing practices you can build and maintain more-relevant databases, increase customer attendance, reduce churn, and improve revenue streams. This book also considers relevant topics such as Yield Management, Loyalty Clubs, and marketing Hotel, Food & Beverage Operations and entertainment offerings. Casino Direct Mail not only covers Internet and Email marketing but much, much more. |
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The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You $64.95 First there was direct mail. Then came the database marketing revolution. Now comes Consumer Guided Marketing- a new kind of marketing that combines the personal approach of direct mail with the processing power of the modern marketing database to create one-to-one marketing that is far more personal, and consequently much more powerful, than any type of marketing that has preceded it. Solving the privacy problem inherent in the use of third-party databases by involving each customers as an equal partner and co-participant from the very beginning of the marketing process itself, Consumer Guided MArketing predetermines whether a potential buyer is actually interested in the seller's product before the mailing decision is made. The results? Mailing costs drop to all-time lows, response rates rise to all-time highs, and customer loyalty reaches levels never thought possible. Written by direct mail expert Dick Shaver, this practical resource contains all of the information you need to understand and implement this dynamic new database marketing method. Going beyond the one-shot sell, The Next Step in Database Marketing shows you how to establish and develop an ongoing Mailing Dialogue with your customer that maximizes sales both now and in the future. With real-life examples such well known companies as American Express, General Electric, Marion Merrell Dow, MCI, Reader's Digest and many others, this books takes you step by step, through every element involved in creating consumer-specific mail. |
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