Direct Mail Marketing Conference

30
Apr/10
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direct mail marketing conference
Can you help me understand the 'economics of a Conference?

I'm making models of the economy in a conference and need some key numbers (ideally from the organizers of the conference among you). For a "typical" conference: Number of attendees Admission% of the attendees came last year the total budget of the conference (the closer to $ 100k) Split of expenditure (in terms%) on; Place (rentals and installations) Services (registration, security, signage, food, etc) Marketing (direct mail, advertising, etc to gain the audience) Thank you.

Looking for more variables in their study, or you want some suggestions on modeling / regression techniques?

Drayton Bird speaking at Baltic Direct Marketing Conference 2008 in Riga, Latvia


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