Direct Mail Marketer

Direct Mail Marketing Conference

Can you help me understand the 'economics of a Conference?

I'm making models of the economy in a conference and need some key numbers (ideally from the organizers of the conference among you). For a "typical" conference: Number of attendees Admission% of the attendees came last year the total budget of the conference (the closer to $ 100k) Split of expenditure (in terms%) on; Place (rentals and installations) Services (registration, security, signage, food, etc) Marketing (direct mail, advertising, etc to gain the audience) Thank you.

Looking for more variables in their study, or you want some suggestions on modeling / regression techniques?

Drayton Bird speaking at Baltic Direct Marketing Conference 2008 in Riga, Latvia

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere $50 A complete guide to succeeding in today s burgeoning seminar business from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop Promote Successful Seminars Workshops The adult education business seminars, workshops, classes, conferences is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You ll learn: How to select a marketable subject and test market any seminar for about $1,000 or lessHow to develop a dynamic program and effective program materialsHow to create a powerful, registration producing marketing strategy and design winning promotional materialsHow to assess promotional effectiveness and fine-tune marketing to increase salesHow to evaluate and choose where and when to conduct your seminar or workshopHow to select hotel and conference facilitiesHow to price your program to ensure maximum registrations/profitabilityHow to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and servicesHow to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense