Direct Mail Marketer

Direct Mail Marketing Arizona

Give your Email Marketing Campaign Catalog Properties

The other day, while my favorite food (breakfast), I decided to take a look to an article in the business section of the Arizona Daily Star, November 26, 2006 edition.

The headline read: "Catalogs remain a viable sales tool "by David Sharp, The Associated Press.

Normally, I have all my news from NBC television's "Today Show." Me felt like I was attracted like a magnet to this article.

Being the owner or webmaster of a relatively new website, launched June 22 2006, I am always looking for better ways to optimize my site and increase web traffic. Believe me, I'm no SEO guru, but I read a lot of the best newsletters nominal, and articles on SEO.

After applying best practice SEO techniques to my site, the fourth month, I was very pleased that we achieved the first position in major search engines for many family Keywords / phrases.

The techniques used, including optimization of all aspects of the content on our site: content of text, image alt tags, link selective familiar keywords or phrases, meta tags, especially the meta tag title.

We have applied these techniques on each page, and added the Google map site very necessary for the crawlers to "see" all content on our site remains.

After all, every page on our web site had a different content, therefore different keywords and phrases.

Then we started an active search engine marketing strategy, with classified ads mamma.com PPC keyword marketing program (for a much lower cost than some others we heard), combined with inaccurate Search PPC "Express Inclusion" to drive traffic to our website.

The results were interesting, and the cost was very affordable.

But deep down I knew something was missing. I read an article on the website searchenginewatch.com, that websites are discovered keyword marketing (% of 52), and email marketing "(about 0.48%.).

During these days early post launch, successfully developed a targeted email list of subscribers to our newsletter, "Working from Home Marketing Strategies 2006. "Our CTR and open rates than national averages. But having a specific mailing list, using the best practical techniques dictated by the CAN-SPAM Act of 2003 takes time.

As of January 1, 2004, e-mail marketing must comply with these requirements. If you have questions about its compliance with this law, you should consult your lawyer.

We succumbed to a spam opt to "our word out"

I promised that our business would never spam anyone. I searched for months to find the best system for bulk mail over the Internet. We found two. One was a smaller but rapidly growing online bulk mail system that enables email campaigns to your list of opt for specific category a site. A unique benefit that most lists opt for a mass mailing NO.

The bulk other electronic system announces the message in question online email system to millions of opt-in subscribers worldwide. I bet you've heard that before.

Without trying to sound like HYPE, let tell you it works.

We use "Go Dadday Traffic Data" online software that provides accurate statistics regarding traffic web site. The results after we started using our new bulk mail marketing strategy were phenomenal. Our traffic generated from our Search Engine Marketing increased, while traffic from our mass mailing system took off like a rocket, increased our website traffic more than five times IMMEDIATELY.

Back to our therory "catalog."

Here are some excerpts from the article in the Arizona Star Daiya:

"... If your mailbox is stuffed with catalogs, that's what the catalog retailers want you to see..."

".. LL Bean is moving toward the day when the bulk of its sales are online. However, the number of catalogs mailed to U.S. households has been rising the last couple of years. While some will get tossed, catalog retailers consumers have sufficient browse to boost sales.

"In general, catalog distribution has grown from 16.6 million in 2002 to 19.2 million in 2005, according to the Direct Marketing Association.

The typical American will 13 of them this year. . . LL Bean expects to mail 50 million catalogs this year more than two years ago, when it sent 200 million catalogs.

"It is the best way for us to get lasting impressions in front of our customers." Said spokesman Rich Donaldson customers. "Hang catalogs for weeks, using as a reference, making catalogs far more valuable than television, radio and web-based marketing and advertising. "

".. The Direct Marketing Association projects catalog sales to grow about 7.5% to $ 144 for the year"

"Those who predicted the demise of catalogs online sales took off a couple of years ago, overlooked a key fact: you can not make sales if you can not reach your customers. ".. The research shows that 50-70 percent of online sales are actually driven by the catalogs.

Is it a well structured, well-designed, legally valid, professional looking email marketing strategy, using a line of quality bulk electronic system the catalog of the 21st century?

About the Author

Jim retired, from a successful 26-year career, about ten years ago. His first unsuccessful attempt to start a work at home business was in 2003. That is the year he began training himself to have a successful Internet, work from home business. He now and owns, and manages three sites for his own work at home business, Opportunities Now Internet Marketing Services, LLC

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