Direct Mail Marketer

Today, PR Web went live with a press release regarding a direct mail advertising stimulus announced by Kelly Media Group. The full-service marketing company began promoting a stimulus relief for small businesses and non-profit organizations that continue to struggle with this global recession seemingly getting worse. Whether you are a non-profit organization, mortgage company, small business or a Fortune 500 company, Kelly Media promises advertising solutions to cut labor costs and increase sales through enhanced lead generation systems and improved communications with your prospects and customers.
The marketing team at Kelly Media Group can help improve your advertising and marketing campaigns. Kelly Media Marketing Services has the tools needed to reach your company goals, while increasing your revenues. Unlike many traditional advertising agencies, we provide all these services under one roof:
 Bulk Mail Discounts
 In-House Print Production
 Exclusive Mail Lists
 CASS Certified for USPS
 IVR Interactive Voice Response
 Voice Broadcasting
 Call Center with Live Operators
According to Kelly Media president, Jason Cardiff, “Too many companies commit their cash flow to ramping up employees before they are ready.” Mr. Cardiff contends that “It make sense financially to utilize today’s technology and outsource to an experienced advertising agency, like KMG, that has the direct mailing experience and the direct mail facilities, for mail design, printing, fulfillment and bulk discount mailing.” See the original press release at Kelly Media Group Offers Direct Mail Advertising Stimulus.

Direct mail marketing is a reliable advertising option that businesses should take advantage for precision targeting. According to direct mail company Kelly Media Group, “When recessions hit, the demand for marketing with direct mail increases. KMG business analysts have stated that “direct mail services rise, because it is one of the only lead generation options that companies can count on, because of the way data can be sorted and delivered for precise targeting.”

The marketing company also said that conversion ratios increase because marketing pieces have a better chance to reach the intended audience. With direct mail, advertisers are able to sort data by state, county and city. Internet marketing has its’ challenges because visitors are not sorted this way by search engines driving results. Read complete article at Direct Mail and Call Center Services Perfect Marketing Combo.

Understanding The Impact Of Technology And The Internet
Forrester conducted a mail survey fielded in April and May 2008 of 5,440 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=5,440), there is 95% confidence that the results have a statistical precision of plus or minus 1.3% of what they would be if the entire population of US households and individuals ages 18 and older had been surveyed. Forrester weighted the US head of household data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data included all of the above with the addition of employment status.

The survey sample size, when weighted, was 4,293 US respondents at the household level and 5,439 US respondents at the individual level. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels.) The sample was drawn from members of TNS’s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals may have been randomly sampled by direct mail from TNS’s panel for this particular survey, they have previously chosen to take part in the TNS panel.

Name of survey:  North American Mail Survey
Region:  United States
Number of respondents:  5,440

Direct mail marketing continues to offer many advertising benefits that most types of companies can realize.  Survey completed by Forrester Research.

Direct Mailing is not used not just to get people’s attention. It is used because it works. A piece of paper is more likely to remind people about your product. They have somethign physical to hold and see instead of calling them and telling them about your product. They can view the information at their leisure and will remain in their thoughts longer than a phone call would. Direct mailing should not be opted out in your decision making to increase your business revenues. You need to get the word out, reach millions with a single drop.