Direct Mail Marketer

Today, Kelly Media Group Inc. announced a new promotion for direct mail marketing in the United States, Canada and the United Kingdom. Direct mail campaigns that exceed 10,000 mail pieces qualify for a free website and landing page. The free website is custom configured for each specific company to facilitate lead generation for direct mailings of at least 10,000 mail pieces. Choose from 1st class, presort and bulk mail campaigns.

According to an Associated Press article today, the Federal Government is considering closing a handful of US Post office and direct mail centers across the United States. The neighborhood post office is facing major changes as postal officials contemplate closing or consolidating direct mail services at hundreds of locations across the United States. The Postal Service has been struggling with a sharp decline in direct mail volume as people and businesses switch to e-mail both for personal contact and bill paying. The agency is facing a nearly $7 billion potential loss this fiscal year despite a 2-cent increase in the price of stamps in May, cuts in staff and removal of collection boxes.
Post officials sent a list of nearly 700 potential candidates for closing or consolidation to the independent Postal Regulatory Commission for review. More may be added, but the current list of candidates can be viewed at the commission’s Web site, http://www.prc.gov . Some of the direct mail offices could be closed while others could have some of their functions consolidated with other offices. For example, in some cases preparing direct mail for delivery may be shifted from Office A to nearby Office B, but the first office might still offer such services as selling stamps and mailing parcels and letters. In other cases one of the offices might be closed. The demand for direct mail marketing just got higher as deliverability and time sensitive direct mail advertising just rose higher.
Postal Vice President Jordan Small told a congressional subcommittee that local managers will study activities of approximately 3,200 stations and branches across the country and consider factors such as customer access, service standards, cost savings, impact on employees, environmental impact, real estate values and long-term Postal Service needs. No changes are expected before the end of the current fiscal year on Sept. 30. There are 32,741 post offices. “We anticipate that out of these 3,200 stations and branches, under 1,000 offices could be considered as viable candidates to study further,” Small said.

Kelly Media Group announced last week they we rolling out a new direct mail marketing campaigns for debt relief companies targeting debt settlement, credit repair and credit counseling. KMG introduced a new promotion that matches direct mail advertising with Free voice broadcasting. For every direct mail piece sent, Kelly Media Group will offer outbound dialing. So if you commit to a direct mail campaign of 50,000, Kelly Media Group will match voice broadcasting for 50,000 records. A KMG spokesman was excited the lead generation company was rolling out the combination marketing campaign to debt settlement companies; because he believed the conversion ratios would be off the charts. Call Kelly Media at 877-788-8463 to get more info about their promotion and direct mail services for debt settlement companies.

Direct mail marketing is a reliable advertising option that businesses should take advantage for precision targeting. According to direct mail company Kelly Media Group, “When recessions hit, the demand for marketing with direct mail increases. KMG business analysts have stated that “direct mail services rise, because it is one of the only lead generation options that companies can count on, because of the way data can be sorted and delivered for precise targeting.”

The marketing company also said that conversion ratios increase because marketing pieces have a better chance to reach the intended audience. With direct mail, advertisers are able to sort data by state, county and city. Internet marketing has its’ challenges because visitors are not sorted this way by search engines driving results. Read complete article at Direct Mail and Call Center Services Perfect Marketing Combo.

Direct mail is still one of the most common forms of direct marketing in use today. And, it still is a powerful way to get your message out in front of a large number of people. Direct mail postcards are also still one of the most inexpensive ways to do direct mail.

One good thing about direct mail postcard marketing is you know almost instantly whether your offer and postcard design work out based on the results your campaign gets. It’s best to run small test campaigns to keep your costs down before committing to sending thousands of postcards out. Here are several direct mail postcard marketing tips to help you market cost effectively with bulk rate and postcard mailing discounts.

Make sure you have a good offer. A solid promise of value will motivate people to respond. Plan on multiple mailings, because people need to see your offer several times before they act upon it.

Write a strong headline. You only have a few seconds to capture the reader’s attention, and the headline is typically how to do it. Make it easy to read at first glance, interesting in some way and suggests there’s something of value for the customer. Make it so it’s worthwhile for the prospect to keep reading. Get their curiosity going. Or, your postcard will end up in the trash. The nicest or cutest picture in the world won’t work unless you have a good headline to draw your readers in.

Limit your direct mail postcard to a single offer or idea. Postcards don’t give you much space, so it’s best to keep to a single product or service offer. Explain the primary benefits, and possibly include an image or two at the most. Then, make a solid offer and close with a strong, but realistic call to action. Clearly tell your prospects what to do to respond to your offer. Put your toll-free number or a web address that’s easy to remember in a prominent place.

Use postcards to keep an open line of communication with your existing customers. For example, sending a postcard to people on their birthday is a great way to make your customers happy and remember you, especially if you include a gift certificate or coupon. They’re also handy for introducing people you meet to your business, its products and services. Just hand them out instead of business cards sometime.

You can get good bulk rate and postcard mailing discounts. For example, it only costs about $200 to send 5,000 4.25” x 6” postcards. Use bulk rate direct mail to send out catalogs and multiple offers. But, use postcards for sending quick messages like an invitation to exclusive sales, an announcement of your web presence or a move to a larger office, a quick appointment reminder or sales after service as well as quick messages to existing clients. Direct mail advertising continues to be a versatile marketing tool for many types of companies, so contact someone like Kelly Media Group has a proven track record as a successful direct mail marketing company.

Understanding The Impact Of Technology And The Internet
Forrester conducted a mail survey fielded in April and May 2008 of 5,440 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=5,440), there is 95% confidence that the results have a statistical precision of plus or minus 1.3% of what they would be if the entire population of US households and individuals ages 18 and older had been surveyed. Forrester weighted the US head of household data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data included all of the above with the addition of employment status.

The survey sample size, when weighted, was 4,293 US respondents at the household level and 5,439 US respondents at the individual level. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels.) The sample was drawn from members of TNS’s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals may have been randomly sampled by direct mail from TNS’s panel for this particular survey, they have previously chosen to take part in the TNS panel.

Name of survey:  North American Mail Survey
Region:  United States
Number of respondents:  5,440

Direct mail marketing continues to offer many advertising benefits that most types of companies can realize.  Survey completed by Forrester Research.