Direct Mail Marketer

According to an Associated Press article today, the Federal Government is considering closing a handful of US Post office and direct mail centers across the United States. The neighborhood post office is facing major changes as postal officials contemplate closing or consolidating direct mail services at hundreds of locations across the United States. The Postal Service has been struggling with a sharp decline in direct mail volume as people and businesses switch to e-mail both for personal contact and bill paying. The agency is facing a nearly $7 billion potential loss this fiscal year despite a 2-cent increase in the price of stamps in May, cuts in staff and removal of collection boxes.
Post officials sent a list of nearly 700 potential candidates for closing or consolidation to the independent Postal Regulatory Commission for review. More may be added, but the current list of candidates can be viewed at the commission’s Web site, http://www.prc.gov . Some of the direct mail offices could be closed while others could have some of their functions consolidated with other offices. For example, in some cases preparing direct mail for delivery may be shifted from Office A to nearby Office B, but the first office might still offer such services as selling stamps and mailing parcels and letters. In other cases one of the offices might be closed. The demand for direct mail marketing just got higher as deliverability and time sensitive direct mail advertising just rose higher.
Postal Vice President Jordan Small told a congressional subcommittee that local managers will study activities of approximately 3,200 stations and branches across the country and consider factors such as customer access, service standards, cost savings, impact on employees, environmental impact, real estate values and long-term Postal Service needs. No changes are expected before the end of the current fiscal year on Sept. 30. There are 32,741 post offices. “We anticipate that out of these 3,200 stations and branches, under 1,000 offices could be considered as viable candidates to study further,” Small said.

Kelly Media Group announced last week they we rolling out a new direct mail marketing campaigns for debt relief companies targeting debt settlement, credit repair and credit counseling. KMG introduced a new promotion that matches direct mail advertising with Free voice broadcasting. For every direct mail piece sent, Kelly Media Group will offer outbound dialing. So if you commit to a direct mail campaign of 50,000, Kelly Media Group will match voice broadcasting for 50,000 records. A KMG spokesman was excited the lead generation company was rolling out the combination marketing campaign to debt settlement companies; because he believed the conversion ratios would be off the charts. Call Kelly Media at 877-788-8463 to get more info about their promotion and direct mail services for debt settlement companies.

Today, PR Web went live with a press release regarding a direct mail advertising stimulus announced by Kelly Media Group. The full-service marketing company began promoting a stimulus relief for small businesses and non-profit organizations that continue to struggle with this global recession seemingly getting worse. Whether you are a non-profit organization, mortgage company, small business or a Fortune 500 company, Kelly Media promises advertising solutions to cut labor costs and increase sales through enhanced lead generation systems and improved communications with your prospects and customers.
The marketing team at Kelly Media Group can help improve your advertising and marketing campaigns. Kelly Media Marketing Services has the tools needed to reach your company goals, while increasing your revenues. Unlike many traditional advertising agencies, we provide all these services under one roof:
 Bulk Mail Discounts
 In-House Print Production
 Exclusive Mail Lists
 CASS Certified for USPS
 IVR Interactive Voice Response
 Voice Broadcasting
 Call Center with Live Operators
According to Kelly Media president, Jason Cardiff, “Too many companies commit their cash flow to ramping up employees before they are ready.” Mr. Cardiff contends that “It make sense financially to utilize today’s technology and outsource to an experienced advertising agency, like KMG, that has the direct mailing experience and the direct mail facilities, for mail design, printing, fulfillment and bulk discount mailing.” See the original press release at Kelly Media Group Offers Direct Mail Advertising Stimulus.

Direct mail marketing is a reliable advertising option that businesses should take advantage for precision targeting. According to direct mail company Kelly Media Group, “When recessions hit, the demand for marketing with direct mail increases. KMG business analysts have stated that “direct mail services rise, because it is one of the only lead generation options that companies can count on, because of the way data can be sorted and delivered for precise targeting.”

The marketing company also said that conversion ratios increase because marketing pieces have a better chance to reach the intended audience. With direct mail, advertisers are able to sort data by state, county and city. Internet marketing has its’ challenges because visitors are not sorted this way by search engines driving results. Read complete article at Direct Mail and Call Center Services Perfect Marketing Combo.

Direct mail is still one of the most common forms of direct marketing in use today. And, it still is a powerful way to get your message out in front of a large number of people. Direct mail postcards are also still one of the most inexpensive ways to do direct mail.

One good thing about direct mail postcard marketing is you know almost instantly whether your offer and postcard design work out based on the results your campaign gets. It’s best to run small test campaigns to keep your costs down before committing to sending thousands of postcards out. Here are several direct mail postcard marketing tips to help you market cost effectively with bulk rate and postcard mailing discounts.

Make sure you have a good offer. A solid promise of value will motivate people to respond. Plan on multiple mailings, because people need to see your offer several times before they act upon it.

Write a strong headline. You only have a few seconds to capture the reader’s attention, and the headline is typically how to do it. Make it easy to read at first glance, interesting in some way and suggests there’s something of value for the customer. Make it so it’s worthwhile for the prospect to keep reading. Get their curiosity going. Or, your postcard will end up in the trash. The nicest or cutest picture in the world won’t work unless you have a good headline to draw your readers in.

Limit your direct mail postcard to a single offer or idea. Postcards don’t give you much space, so it’s best to keep to a single product or service offer. Explain the primary benefits, and possibly include an image or two at the most. Then, make a solid offer and close with a strong, but realistic call to action. Clearly tell your prospects what to do to respond to your offer. Put your toll-free number or a web address that’s easy to remember in a prominent place.

Use postcards to keep an open line of communication with your existing customers. For example, sending a postcard to people on their birthday is a great way to make your customers happy and remember you, especially if you include a gift certificate or coupon. They’re also handy for introducing people you meet to your business, its products and services. Just hand them out instead of business cards sometime.

You can get good bulk rate and postcard mailing discounts. For example, it only costs about $200 to send 5,000 4.25” x 6” postcards. Use bulk rate direct mail to send out catalogs and multiple offers. But, use postcards for sending quick messages like an invitation to exclusive sales, an announcement of your web presence or a move to a larger office, a quick appointment reminder or sales after service as well as quick messages to existing clients. Direct mail advertising continues to be a versatile marketing tool for many types of companies, so contact someone like Kelly Media Group has a proven track record as a successful direct mail marketing company.