Direct Mail Marketer

Today, Kelly Media Group Inc. announced a new promotion for direct mail marketing in the United States, Canada and the United Kingdom. Direct mail campaigns that exceed 10,000 mail pieces qualify for a free website and landing page. The free website is custom configured for each specific company to facilitate lead generation for direct mailings of at least 10,000 mail pieces. Choose from 1st class, presort and bulk mail campaigns.

According to an Associated Press article today, the Federal Government is considering closing a handful of US Post office and direct mail centers across the United States. The neighborhood post office is facing major changes as postal officials contemplate closing or consolidating direct mail services at hundreds of locations across the United States. The Postal Service has been struggling with a sharp decline in direct mail volume as people and businesses switch to e-mail both for personal contact and bill paying. The agency is facing a nearly $7 billion potential loss this fiscal year despite a 2-cent increase in the price of stamps in May, cuts in staff and removal of collection boxes.
Post officials sent a list of nearly 700 potential candidates for closing or consolidation to the independent Postal Regulatory Commission for review. More may be added, but the current list of candidates can be viewed at the commission’s Web site, http://www.prc.gov . Some of the direct mail offices could be closed while others could have some of their functions consolidated with other offices. For example, in some cases preparing direct mail for delivery may be shifted from Office A to nearby Office B, but the first office might still offer such services as selling stamps and mailing parcels and letters. In other cases one of the offices might be closed. The demand for direct mail marketing just got higher as deliverability and time sensitive direct mail advertising just rose higher.
Postal Vice President Jordan Small told a congressional subcommittee that local managers will study activities of approximately 3,200 stations and branches across the country and consider factors such as customer access, service standards, cost savings, impact on employees, environmental impact, real estate values and long-term Postal Service needs. No changes are expected before the end of the current fiscal year on Sept. 30. There are 32,741 post offices. “We anticipate that out of these 3,200 stations and branches, under 1,000 offices could be considered as viable candidates to study further,” Small said.

Kelly Media Group announced last week they we rolling out a new direct mail marketing campaigns for debt relief companies targeting debt settlement, credit repair and credit counseling. KMG introduced a new promotion that matches direct mail advertising with Free voice broadcasting. For every direct mail piece sent, Kelly Media Group will offer outbound dialing. So if you commit to a direct mail campaign of 50,000, Kelly Media Group will match voice broadcasting for 50,000 records. A KMG spokesman was excited the lead generation company was rolling out the combination marketing campaign to debt settlement companies; because he believed the conversion ratios would be off the charts. Call Kelly Media at 877-788-8463 to get more info about their promotion and direct mail services for debt settlement companies.