Direct Mail Marketer

Direct mail is still one of the most common forms of direct marketing in use today. And, it still is a powerful way to get your message out in front of a large number of people. Direct mail postcards are also still one of the most inexpensive ways to do direct mail.

One good thing about direct mail postcard marketing is you know almost instantly whether your offer and postcard design work out based on the results your campaign gets. It’s best to run small test campaigns to keep your costs down before committing to sending thousands of postcards out. Here are several direct mail postcard marketing tips to help you market cost effectively with bulk rate and postcard mailing discounts.

Make sure you have a good offer. A solid promise of value will motivate people to respond. Plan on multiple mailings, because people need to see your offer several times before they act upon it.

Write a strong headline. You only have a few seconds to capture the reader’s attention, and the headline is typically how to do it. Make it easy to read at first glance, interesting in some way and suggests there’s something of value for the customer. Make it so it’s worthwhile for the prospect to keep reading. Get their curiosity going. Or, your postcard will end up in the trash. The nicest or cutest picture in the world won’t work unless you have a good headline to draw your readers in.

Limit your direct mail postcard to a single offer or idea. Postcards don’t give you much space, so it’s best to keep to a single product or service offer. Explain the primary benefits, and possibly include an image or two at the most. Then, make a solid offer and close with a strong, but realistic call to action. Clearly tell your prospects what to do to respond to your offer. Put your toll-free number or a web address that’s easy to remember in a prominent place.

Use postcards to keep an open line of communication with your existing customers. For example, sending a postcard to people on their birthday is a great way to make your customers happy and remember you, especially if you include a gift certificate or coupon. They’re also handy for introducing people you meet to your business, its products and services. Just hand them out instead of business cards sometime.

You can get good bulk rate and postcard mailing discounts. For example, it only costs about $200 to send 5,000 4.25” x 6” postcards. Use bulk rate direct mail to send out catalogs and multiple offers. But, use postcards for sending quick messages like an invitation to exclusive sales, an announcement of your web presence or a move to a larger office, a quick appointment reminder or sales after service as well as quick messages to existing clients. Direct mail advertising continues to be a versatile marketing tool for many types of companies, so contact someone like Kelly Media Group has a proven track record as a successful direct mail marketing company.