Understanding The Impact Of Technology And The Internet
Forrester conducted a mail survey fielded in April and May 2008 of 5,440 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=5,440), there is 95% confidence that the results have a statistical precision of plus or minus 1.3% of what they would be if the entire population of US households and individuals ages 18 and older had been surveyed. Forrester weighted the US head of household data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data included all of the above with the addition of employment status.
The survey sample size, when weighted, was 4,293 US respondents at the household level and 5,439 US respondents at the individual level. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels.) The sample was drawn from members of TNS’s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals may have been randomly sampled by direct mail from TNS’s panel for this particular survey, they have previously chosen to take part in the TNS panel.
Name of survey: North American Mail Survey
Region: United States
Number of respondents: 5,440
Direct mail marketing continues to offer many advertising benefits that most types of companies can realize. Survey completed by Forrester Research.
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