Direct Mail Marketer

Direct mail is still one of the most common forms of direct marketing in use today. And, it still is a powerful way to get your message out in front of a large number of people. Direct mail postcards are also still one of the most inexpensive ways to do direct mail.

One good thing about direct mail postcard marketing is you know almost instantly whether your offer and postcard design work out based on the results your campaign gets. It’s best to run small test campaigns to keep your costs down before committing to sending thousands of postcards out. Here are several direct mail postcard marketing tips to help you market cost effectively with bulk rate and postcard mailing discounts.

Make sure you have a good offer. A solid promise of value will motivate people to respond. Plan on multiple mailings, because people need to see your offer several times before they act upon it.

Write a strong headline. You only have a few seconds to capture the reader’s attention, and the headline is typically how to do it. Make it easy to read at first glance, interesting in some way and suggests there’s something of value for the customer. Make it so it’s worthwhile for the prospect to keep reading. Get their curiosity going. Or, your postcard will end up in the trash. The nicest or cutest picture in the world won’t work unless you have a good headline to draw your readers in.

Limit your direct mail postcard to a single offer or idea. Postcards don’t give you much space, so it’s best to keep to a single product or service offer. Explain the primary benefits, and possibly include an image or two at the most. Then, make a solid offer and close with a strong, but realistic call to action. Clearly tell your prospects what to do to respond to your offer. Put your toll-free number or a web address that’s easy to remember in a prominent place.

Use postcards to keep an open line of communication with your existing customers. For example, sending a postcard to people on their birthday is a great way to make your customers happy and remember you, especially if you include a gift certificate or coupon. They’re also handy for introducing people you meet to your business, its products and services. Just hand them out instead of business cards sometime.

You can get good bulk rate and postcard mailing discounts. For example, it only costs about $200 to send 5,000 4.25” x 6” postcards. Use bulk rate direct mail to send out catalogs and multiple offers. But, use postcards for sending quick messages like an invitation to exclusive sales, an announcement of your web presence or a move to a larger office, a quick appointment reminder or sales after service as well as quick messages to existing clients. Direct mail advertising continues to be a versatile marketing tool for many types of companies, so contact someone like Kelly Media Group has a proven track record as a successful direct mail marketing company.

Understanding The Impact Of Technology And The Internet
Forrester conducted a mail survey fielded in April and May 2008 of 5,440 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=5,440), there is 95% confidence that the results have a statistical precision of plus or minus 1.3% of what they would be if the entire population of US households and individuals ages 18 and older had been surveyed. Forrester weighted the US head of household data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data included all of the above with the addition of employment status.

The survey sample size, when weighted, was 4,293 US respondents at the household level and 5,439 US respondents at the individual level. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels.) The sample was drawn from members of TNS’s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals may have been randomly sampled by direct mail from TNS’s panel for this particular survey, they have previously chosen to take part in the TNS panel.

Name of survey:  North American Mail Survey
Region:  United States
Number of respondents:  5,440

Direct mail marketing continues to offer many advertising benefits that most types of companies can realize.  Survey completed by Forrester Research.

Direct Mailing is not used not just to get people’s attention. It is used because it works. A piece of paper is more likely to remind people about your product. They have somethign physical to hold and see instead of calling them and telling them about your product. They can view the information at their leisure and will remain in their thoughts longer than a phone call would. Direct mailing should not be opted out in your decision making to increase your business revenues. You need to get the word out, reach millions with a single drop.

The Direct Mail Marketer company, does not just mail for your business… We provide full service direct mail marketing solutions. Whether you need to find data, create a clever mail piece or print and mail a million piece campaigns, DMM is the partner that you need for all your direct mail marketing needs. Our advertising executives are always finding opportunities to reduce your marketing costs and sreamline your advertising  systems so that you can spend more time operating you business. Direct Mail Marketer encourages you to search and compare our comprehensive services for direct mail marketing. We are truly your one-stop direct mail company that looks forward to earning your business.

Welcome to the Direct Mail Marketer website. DMM was founded in 1999 and we continue to operate all our direct mail marketing from our corporate headquarters in Dallas, Texas. We are one of the only direct mail companies offering direct response marketing and direct mail advertising services to businesses and non-profit organizations globally. DMM is not your typical advertising company that brokers out services like direct mail or fulfillment; we complete every step of direct mail advertising in-house.